Issue Date | Title | Involved Person(s) |
24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
Apr-2021 | eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel Hüttermann | Hüttermann, Marcel |
Apr-2021 | eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann | Hüttermann, Marcel |
2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
2021 | Swiss MarTech Studie 2021 | Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela; Strässner, Anna-Maria; Suvada, Adrienne |