Issue Date | Title | Involved Person(s) |
2024 | Unternehmen zwischen Hype & Schock | Rüeger, Brian; Volkmar, Gioia |
29-Sep-2023 | Private labels and negative information : effects within a retailer | Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther |
29-Sep-2023 | Private labels and negative information : effects across retailers | Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther |
23-Jun-2023 | Macht Dialogmarketing Unternehmen agiler? | Hannich, Frank; Heierli, Reto; Rettenmund, Michèle |
Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2023 | Die Krux mit der Nachhaltigkeitskommunikation | Rüeger, Brian; Furchheim, Pia |
13-Sep-2022 | Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business | Duma, Fabio |
2022 | Was ist Marketing? | Rüeger, Brian |
2022 | Marken-Aktivismus : ein scharfes, zweischneidiges Schwert | Bächler, Jesse Raymond |