Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fricker, Wolfgang | - |
| dc.contributor.author | Suvada, Adrienne | - |
| dc.date.accessioned | 2018-06-01T06:56:11Z | - |
| dc.date.available | 2018-06-01T06:56:11Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.isbn | 978-3-7910-4313-5 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/6375 | - |
| dc.language.iso | de | de_CH |
| dc.publisher | Schäffer-Poeschel | de_CH |
| dc.relation.ispartof | Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis | de_CH |
| dc.rights | Not specified | de_CH |
| dc.subject | Marketing | de_CH |
| dc.subject | Emotion | de_CH |
| dc.subject | Marketingkampagne | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Best Practice : SPAR | de_CH |
| dc.type | Buchbeitrag | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.publisher.place | Stuttgart | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 174 | de_CH |
| zhaw.pages.start | 163 | de_CH |
| zhaw.parentwork.editor | Rüeger, Brian | - |
| zhaw.parentwork.editor | Hannich, Frank | - |
| zhaw.parentwork.editor | Fuchs, Rainer | - |
| zhaw.parentwork.editor | Müller, Steffen | - |
| zhaw.parentwork.editor | Klaas, Michael | - |
| zhaw.parentwork.editor | Suvada, Adrienne | - |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| Appears in Collections: | Publikationen School of Management and Law | |
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