Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact

Gulati, Ranjay; Volberda, Henk W.; Lleo, Alvaro; Pregmark, Johanna E.; Björck, Albena; Fredberg, Tobias; Hacklin, Fredrik

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact
Authors:	Gulati, Ranjay Volberda, Henk W. Lleo, Alvaro Pregmark, Johanna E. Björck, Albena Fredberg, Tobias Hacklin, Fredrik
et. al:	No
Conference details:	83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023
Issue Date:	24-Jul-2023
Language:	English
Subject (DDC):	658.406: Innovation management, change management
Abstract:	Purpose is the new imperative in business: On the background of multiple crises and the hybridization of the business environment, the purpose has re-emerged as a key concept that promises to streamline organizational energy to create new meaning for stakeholders and to positively affect economic growth (Gartenberg & Serafeim, 2019) . Purpose balances conflicting commercial, societal, and functional goals and meets diverging expectations by multiple stakeholders: Henderson (2021a) describes this as “reinventing capitalism” and Beer et al. (2011) call this balanced view with multiple stakeholders in mind to lead with a “higher ambition”. A growing body of literature documents the rise of purpose and its positive effects on competitive advantage, innovation capabilities, stakeholder engagement, and corporate resilience (Gulati, 2022, Volberda et al., 2022, Knowles et al., 2022, Lleo et al., 2022, Fredberg & Pregmark 2018). A key academic and business challenge is the implicit nature of purpose and the allegation of purpose-washing or misalignment of the articulated purpose with the company’s conduct, which results in corporate scandals or failures. But empirical insights are rare on how organizational purpose is transformed into strategies, practices, structures, and cultures so that it leads to value creation for employees, the firm, and society. To answer this challenge, we propose to shift the academic discourse from investigating what a purpose is and why a company should have a purpose to how the purpose is implemented. Building on emerging empirical research, this symposium aims to explore the key themes around the triggers, trajectories, mechanisms, factors, and the human impact of the implementation of organizational purpose. The members of the panel have academic as well as practitioner backgrounds and represent five research initiatives from USA, Netherlands, Spain, Sweden, and Switzerland.
Further description:	The abstract of this panel symposium is available in the Academy of Management Proceedings 2023(1) at https://doi.org/10.5465/AMPROC.2023.14807symposium.
URI:	https://digitalcollection.zhaw.ch/handle/11475/30156
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Gulati, R., Volberda, H. W., Lleo, A., Pregmark, J. E., Björck, A., Fredberg, T., & Hacklin, F. (2023, July 24). Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact. 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023.

Gulati, R. et al. (2023) ‘Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact’, in 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023.

R. Gulati et al., “Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact,” in 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023, Jul. 2023.

GULATI, Ranjay, Henk W. VOLBERDA, Alvaro LLEO, Johanna E. PREGMARK, Albena BJÖRCK, Tobias FREDBERG und Fredrik HACKLIN, 2023. Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact. In: 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023. Conference presentation. 24 Juli 2023

Gulati, Ranjay, Henk W. Volberda, Alvaro Lleo, Johanna E. Pregmark, Albena Björck, Tobias Fredberg, and Fredrik Hacklin. 2023. “Purpose-Driven Innovation and Transformation : Trajectories, Mechanisms, and the Human Impact.” Conference presentation. In 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023.

Gulati, Ranjay, et al. “Purpose-Driven Innovation and Transformation : Trajectories, Mechanisms, and the Human Impact.” 83rd Annual Meeting of the Academy of Management, Boston, USA, 4-8 August 2023, 2023.