Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-30094
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dc.contributor.authorEgeler, Gian-Andrea-
dc.contributor.authorBaur, Priska-
dc.date.accessioned2024-03-01T09:44:13Z-
dc.date.available2024-03-01T09:44:13Z-
dc.date.issued2022-
dc.identifier.issn2071-1050de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/30094-
dc.description.abstractIn a transdisciplinary field experiment in two Swiss university canteens over 12 weeks, how customers respond to a revised menu choice of meat dishes and ovo-lacto-vegetarian or vegan dishes was investigated. Several interventions were implemented: the vegetarian menu line was abolished, the meat and veg-dishes were randomly distributed across the three menu lines, vegetarian and vegan dishes (veg-dishes) were not labelled or marketed as such, and in the 6 ‘intervention weeks’ the share of veg-dishes was increased compared to the 6 ‘base weeks’. Based on the lunchtime eating habits in the canteen, regular canteen visitors were categorised into either seven or five different ‘lunch types’. During the intervention weeks, the share of meat dishes decreased for every lunch type, although with different response patterns. It is particularly noteworthy that customers with meat-oriented lunchtime eating habits ate in the canteen more frequently. This indicates that the usual choices in the two canteens are more appealing for meat-eaters. Overall, the data show a clear potential to reduce meat consumption in canteens by increasing the range of attractive veg-dishes without explicitly marketing them as vegetarian or vegan. We conclude this also to be an economically profitable strategy, as it provides a chance to attract customers with veg-oriented lunchtime eating habits without either losing meat eaters or meat lovers.de_CH
dc.language.isoende_CH
dc.publisherMDPIde_CH
dc.relation.ispartofSustainabilityde_CH
dc.rightshttps://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectFlexitariande_CH
dc.subjectLunchtime eating habitde_CH
dc.subjectLunch typede_CH
dc.subjectField experimentde_CH
dc.subjectReal-world laboratoryde_CH
dc.subjectMeat reductionde_CH
dc.subjectClimate changede_CH
dc.subjectDietde_CH
dc.subjectBehaviour changede_CH
dc.subject.ddc150: Psychologiede_CH
dc.titleMenu choice and meat-eating habits : results of a field experiment in two university canteensde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
dc.identifier.doi10.3390/su14063296de_CH
dc.identifier.doi10.21256/zhaw-30094-
zhaw.funding.euNode_CH
zhaw.issue6de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.start3296de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume14de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.funding.snf166764de_CH
zhaw.funding.zhawNOVANIMAL Innovationen in der Ernährungde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
zhaw.relation.referenceshttps://doi.org/10.5281/zenodo.3890949de_CH
zhaw.relation.referenceshttps://doi.org/10.5281/zenodo.3890931de_CH
zhaw.relation.referenceshttps://github.com/gaegeler/pub_lunch_typesde_CH
Appears in collections:Publikationen Life Sciences und Facility Management

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Egeler, G.-A., & Baur, P. (2022). Menu choice and meat-eating habits : results of a field experiment in two university canteens. Sustainability, 14(6), 3296. https://doi.org/10.3390/su14063296
Egeler, G.-A. and Baur, P. (2022) ‘Menu choice and meat-eating habits : results of a field experiment in two university canteens’, Sustainability, 14(6), p. 3296. Available at: https://doi.org/10.3390/su14063296.
G.-A. Egeler and P. Baur, “Menu choice and meat-eating habits : results of a field experiment in two university canteens,” Sustainability, vol. 14, no. 6, p. 3296, 2022, doi: 10.3390/su14063296.
EGELER, Gian-Andrea und Priska BAUR, 2022. Menu choice and meat-eating habits : results of a field experiment in two university canteens. Sustainability. 2022. Bd. 14, Nr. 6, S. 3296. DOI 10.3390/su14063296
Egeler, Gian-Andrea, and Priska Baur. 2022. “Menu Choice and Meat-Eating Habits : Results of a Field Experiment in Two University Canteens.” Sustainability 14 (6): 3296. https://doi.org/10.3390/su14063296.
Egeler, Gian-Andrea, and Priska Baur. “Menu Choice and Meat-Eating Habits : Results of a Field Experiment in Two University Canteens.” Sustainability, vol. 14, no. 6, 2022, p. 3296, https://doi.org/10.3390/su14063296.


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