| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Agents and trust in the metaverse |
| Authors: | Keller, Thomas Wang, Danny Brucker-Kley, Elke |
| et. al: | No |
| Proceedings: | Proceedings of the International Conferences Applied Computing & WWW/Internet 2023 |
| Editors of the parent work: | Miranda, Paula Isaías, Pedro |
| Page(s): | 31 |
| Pages to: | 38 |
| Conference details: | 20th International Conferences on Applied Computing & WWW/Internet, Madeira Island, Portugal, 21-23 October 2023 |
| Issue Date: | 2023 |
| Publisher / Ed. Institution: | IADIS |
| ISBN: | 978-989-8704-53-5 |
| Language: | English |
| Subjects: | Agent; Virtual reality; Trust |
| Subject (DDC): | 006: Special computer methods 158: Applied psychology |
| Abstract: | This study discusses the relevance of agents and trust in the metaverse and explores how trust is formed between individuals and agents in a virtual world like the metaverse, specifically in the context of healthcare consultations. The research aims to identify the factors that influence the trustworthiness of an agent and how these factors can be applied in the design of digital avatars to enhance patient trust. The study draws on psychological theories such as similarity attraction theory, attractiveness theory, exchange theory, attribution theory, and expectancy theory to understand the formation of trust. Different avatars with variations in visualization, voice, and gestures, were created and a laboratory experiment with male participants aged 24-30 was conducted. The results of the experiment showed that trust in agents can be explained by psychological theories. Agents that displayed similarities to human features and conveyed competence and expertise were more trusted by the participants. However, avatars with exaggerated or non-human characteristics were met with distrust. The study concludes that psychological theories can be applied in the metaverse to build trust, and the design of avatars should consider factors that enhance trustworthiness. Overall, this research provides insights into the importance of trust in the metaverse, particularly in healthcare contexts, and offers recommendations for designing trustworthy digital avatars. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/29765 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Business Information Technology (IWI) |
| Appears in collections: | Publikationen School of Management and Law |
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Keller, T., Wang, D., & Brucker-Kley, E. (2023). Agents and trust in the metaverse [Conference paper]. In P. Miranda & P. Isaías (Eds.), Proceedings of the International Conferences Applied Computing & WWW/Internet 2023 (pp. 31–38). IADIS.
Keller, T., Wang, D. and Brucker-Kley, E. (2023) ‘Agents and trust in the metaverse’, in P. Miranda and P. Isaías (eds) Proceedings of the International Conferences Applied Computing & WWW/Internet 2023. IADIS, pp. 31–38.
T. Keller, D. Wang, and E. Brucker-Kley, “Agents and trust in the metaverse,” in Proceedings of the International Conferences Applied Computing & WWW/Internet 2023, 2023, pp. 31–38.
KELLER, Thomas, Danny WANG und Elke BRUCKER-KLEY, 2023. Agents and trust in the metaverse. In: Paula MIRANDA und Pedro ISAÍAS (Hrsg.), Proceedings of the International Conferences Applied Computing & WWW/Internet 2023. Conference paper. IADIS. 2023. S. 31–38. ISBN 978-989-8704-53-5
Keller, Thomas, Danny Wang, and Elke Brucker-Kley. 2023. “Agents and Trust in the Metaverse.” Conference paper. In Proceedings of the International Conferences Applied Computing & WWW/Internet 2023, edited by Paula Miranda and Pedro Isaías, 31–38. IADIS.
Keller, Thomas, et al. “Agents and Trust in the Metaverse.” Proceedings of the International Conferences Applied Computing & WWW/Internet 2023, edited by Paula Miranda and Pedro Isaías, IADIS, 2023, pp. 31–38.
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