Insurers need to better support Gen Y and Gen Z goals

Pugnetti, Carlo; Moser, Ulrich

doi:10.21256/zhaw-28809

Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-28809

Publication type:	Book part
Type of review:	Editorial review
Title:	Insurers need to better support Gen Y and Gen Z goals
Authors:	Pugnetti, Carlo Moser, Ulrich
et. al:	No
DOI:	10.21256/zhaw-28809
Published in:	Insurane & Innovation 2023 : Ideen und Erfolgskonzepte von Experten aus der Praxis
Editors of the parent work:	Eckstein, Andreas Liebetrau, Axel Nolte, Lukas
Page(s):	151
Pages to:	158
Issue Date:	2023
Publisher / Ed. Institution:	Verlag Versicherungswirtschaft
Publisher / Ed. Institution:	Karlsruhe
ISBN:	978-3-96329-461-7
Language:	English
Subjects:	Versicherung; Generation Y; Generation Z; Schweiz; Produktentwicklung; Versicherungsmarkt; Innovation
Subject (DDC):	305: Groups (age, origine, gender, income) 332.38: Insurances
Abstract:	Insurers are not well positioned to support the achievement of life goals of Gen Y and Gen Z customers. A recent study in Switzerland shows preference for insurance support to be generally low and undifferentiated among goal types. Besides pairing up with more accepted providers, insurers have a window of opportunity to target self-fulfillment goals with risk education and mitigation, as well as high-conscientiousness customers. Mobiliar is developing services to address this window of opportunity
URI:	https://digitalcollection.zhaw.ch/handle/11475/28809
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute for Risk & Insurance (IRI)
Appears in collections:	Publikationen School of Management and Law

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Pugnetti, C., & Moser, U. (2023). Insurers need to better support Gen Y and Gen Z goals. In A. Eckstein, A. Liebetrau, & L. Nolte (Eds.), Insurane & Innovation 2023 : Ideen und Erfolgskonzepte von Experten aus der Praxis (pp. 151–158). Verlag Versicherungswirtschaft. https://doi.org/10.21256/zhaw-28809

Pugnetti, C. and Moser, U. (2023) ‘Insurers need to better support Gen Y and Gen Z goals’, in A. Eckstein, A. Liebetrau, and L. Nolte (eds) Insurane & Innovation 2023 : Ideen und Erfolgskonzepte von Experten aus der Praxis. Karlsruhe: Verlag Versicherungswirtschaft, pp. 151–158. Available at: https://doi.org/10.21256/zhaw-28809.

C. Pugnetti and U. Moser, “Insurers need to better support Gen Y and Gen Z goals,” in Insurane & Innovation 2023 : Ideen und Erfolgskonzepte von Experten aus der Praxis, A. Eckstein, A. Liebetrau, and L. Nolte, Eds. Karlsruhe: Verlag Versicherungswirtschaft, 2023, pp. 151–158. doi: 10.21256/zhaw-28809.

PUGNETTI, Carlo und Ulrich MOSER, 2023. Insurers need to better support Gen Y and Gen Z goals. In: Andreas ECKSTEIN, Axel LIEBETRAU und Lukas NOLTE (Hrsg.), Insurane & Innovation 2023 : Ideen und Erfolgskonzepte von Experten aus der Praxis. Karlsruhe: Verlag Versicherungswirtschaft. S. 151–158. ISBN 978-3-96329-461-7

Pugnetti, Carlo, and Ulrich Moser. 2023. “Insurers Need to Better Support Gen Y and Gen Z Goals.” In Insurane & Innovation 2023 : Ideen Und Erfolgskonzepte von Experten Aus Der Praxis, edited by Andreas Eckstein, Axel Liebetrau, and Lukas Nolte, 151–58. Karlsruhe: Verlag Versicherungswirtschaft. https://doi.org/10.21256/zhaw-28809.

Pugnetti, Carlo, and Ulrich Moser. “Insurers Need to Better Support Gen Y and Gen Z Goals.” Insurane & Innovation 2023 : Ideen Und Erfolgskonzepte von Experten Aus Der Praxis, edited by Andreas Eckstein et al., Verlag Versicherungswirtschaft, 2023, pp. 151–58, https://doi.org/10.21256/zhaw-28809.