Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-27727
Publication type: Conference paper
Type of review: Peer review (publication)
Title: Creative beyond TikToks : investigating adolescents' social privacy management on TikTok
Authors: Ebert, Nico
Geppert, Tim
Strycharz, Joanna
Knieps, Melanie
Hönig, Michael
Brucker-Kley, Elke
et. al: No
DOI: 10.56553/popets-2023-0049
10.21256/zhaw-27727
Proceedings: Proceedings on Privacy Enhancing Technologies Symposium
Volume(Issue): 2023
Issue: 2
Page(s): 221
Pages to: 235
Conference details: The 23rd Privacy Enhancing Technologies Symposium, Lausanne, Switzerland, 10-15 July 2023
Issue Date: 2023
Publisher / Ed. Institution: Privacy Enhancing Technologies Board
ISSN: 2299-0984
Language: English
Subjects: Adolescent; Behavior change wheel; COM-B; Privacy management; TikTok; Video; Social privacy
Subject (DDC): 302.23: Media
305: Groups (age, origine, gender, income)
Abstract: TikTok has been criticized for its low privacy standards, but little is known about how its adolescent users protect their privacy. Based on interviews with 54 adolescents in Switzerland, this study provides a comprehensive understanding of young TikTok users' privacy management practices related to the creation of videos. The data were explored using the COM-B model, an established behavioral analysis framework adapted for sociotechnical privacy research. Our overall findings are in line with previous research on other social networks: adolescents are aware of privacy related to their online social connections (social privacy) and perform conscious privacy management. However, we also identified new patterns related to the central role of algorithmic recommendations potentially relevant for other social networks. Adolescents are aware that TikTok's special algorithm, combined with the app's high prevalence among their peers, could easily put them in the spotlight. Some adolescents also reduce TikTok, which was originally conceived as a social network, to its extensive audio-visual capabilities and share TikToks via more private channels (e.g., Snapchat) to manage audiences and avoid identification by peers. Young users also find other creative ways to protect their privacy such as identifying stalkers or maintaining multiple user accounts with different privacy settings to establish granular audience management. Based on our findings, we propose various concrete measures to develop interventions that protect the privacy of adolescents on TikTok.
URI: https://digitalcollection.zhaw.ch/handle/11475/27727
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Business Information Technology (IWI)
Appears in collections:Publikationen School of Management and Law

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Ebert, N., Geppert, T., Strycharz, J., Knieps, M., Hönig, M., & Brucker-Kley, E. (2023). Creative beyond TikToks : investigating adolescents’ social privacy management on TikTok [Conference paper]. Proceedings on Privacy Enhancing Technologies Symposium, 2023(2), 221–235. https://doi.org/10.56553/popets-2023-0049
Ebert, N. et al. (2023) ‘Creative beyond TikToks : investigating adolescents” social privacy management on TikTok’, in Proceedings on Privacy Enhancing Technologies Symposium. Privacy Enhancing Technologies Board, pp. 221–235. Available at: https://doi.org/10.56553/popets-2023-0049.
N. Ebert, T. Geppert, J. Strycharz, M. Knieps, M. Hönig, and E. Brucker-Kley, “Creative beyond TikToks : investigating adolescents’ social privacy management on TikTok,” in Proceedings on Privacy Enhancing Technologies Symposium, 2023, vol. 2023, no. 2, pp. 221–235. doi: 10.56553/popets-2023-0049.
EBERT, Nico, Tim GEPPERT, Joanna STRYCHARZ, Melanie KNIEPS, Michael HÖNIG und Elke BRUCKER-KLEY, 2023. Creative beyond TikToks : investigating adolescents‘ social privacy management on TikTok. In: Proceedings on Privacy Enhancing Technologies Symposium. Conference paper. Privacy Enhancing Technologies Board. 2023. S. 221–235
Ebert, Nico, Tim Geppert, Joanna Strycharz, Melanie Knieps, Michael Hönig, and Elke Brucker-Kley. 2023. “Creative beyond TikToks : Investigating Adolescents’ Social Privacy Management on TikTok.” Conference paper. In Proceedings on Privacy Enhancing Technologies Symposium, 2023:221–35. Privacy Enhancing Technologies Board. https://doi.org/10.56553/popets-2023-0049.
Ebert, Nico, et al. “Creative beyond TikToks : Investigating Adolescents’ Social Privacy Management on TikTok.” Proceedings on Privacy Enhancing Technologies Symposium, vol. 2023, no. 2, Privacy Enhancing Technologies Board, 2023, pp. 221–35, https://doi.org/10.56553/popets-2023-0049.


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