Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-27664Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Björck, Albena | - |
| dc.contributor.author | Guhl, Selina | - |
| dc.date.accessioned | 2023-04-19T14:37:04Z | - |
| dc.date.available | 2023-04-19T14:37:04Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.isbn | 978-1-80382-898-5 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/27664 | - |
| dc.language.iso | en | de_CH |
| dc.publisher | Emerald | de_CH |
| dc.relation.ispartof | (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times | de_CH |
| dc.relation.ispartofseries | Advances in Public Relations and Communication Management | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.45: Unternehmenskommunikation | de_CH |
| dc.title | Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers | de_CH |
| dc.type | Buchbeitrag | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.publisher.place | Bingley | de_CH |
| dc.identifier.doi | 10.1108/S2398-391420230000006007 | de_CH |
| dc.identifier.doi | 10.21256/zhaw-27664 | - |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 121 | de_CH |
| zhaw.pages.start | 99 | de_CH |
| zhaw.parentwork.editor | Rodríguez-Salcedo, Natalia | - |
| zhaw.parentwork.editor | Moreno, Ángeles | - |
| zhaw.parentwork.editor | Einwiller, Sabine | - |
| zhaw.parentwork.editor | Recalde, Mónica | - |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.series.number | 6 | de_CH |
| zhaw.publication.review | Editorial review | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2023_Bjorck-Guhl_Strategic-internal-communication-and-generational-change.pdf | 197.47 kB | Adobe PDF |  View/Open |
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Björck, A., & Guhl, S. (2023). Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (pp. 99–121). Emerald. https://doi.org/10.1108/S2398-391420230000006007
Björck, A. and Guhl, S. (2023) ‘Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers’, in N. Rodríguez-Salcedo et al. (eds) (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald, pp. 99–121. Available at: https://doi.org/10.1108/S2398-391420230000006007.
A. Björck and S. Guhl, “Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers,” in (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, and M. Recalde, Eds. Bingley: Emerald, 2023, pp. 99–121. doi: 10.1108/S2398-391420230000006007.
BJÖRCK, Albena und Selina GUHL, 2023. Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In: Natalia RODRÍGUEZ-SALCEDO, Ángeles MORENO, Sabine EINWILLER und Mónica RECALDE (Hrsg.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald. S. 99–121. ISBN 978-1-80382-898-5
Björck, Albena, and Selina Guhl. 2023. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” In (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, and Mónica Recalde, 99–121. Bingley: Emerald. https://doi.org/10.1108/S2398-391420230000006007.
Björck, Albena, and Selina Guhl. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo et al., Emerald, 2023, pp. 99–121, https://doi.org/10.1108/S2398-391420230000006007.
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