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https://doi.org/10.21256/zhaw-27664| Publikationstyp: | Buchbeitrag |
| Art der Begutachtung: | Editorial review |
| Titel: | Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers |
| Autor/-in: | Björck, Albena Guhl, Selina |
| et. al: | No |
| DOI: | 10.1108/S2398-391420230000006007 10.21256/zhaw-27664 |
| Erschienen in: | (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times |
| Herausgeber/-in des übergeordneten Werkes: | Rodríguez-Salcedo, Natalia Moreno, Ángeles Einwiller, Sabine Recalde, Mónica |
| Seite(n): | 99 |
| Seiten bis: | 121 |
| Erscheinungsdatum: | 2023 |
| Reihe: | Advances in Public Relations and Communication Management |
| Reihenzählung: | 6 |
| Verlag / Hrsg. Institution: | Emerald |
| Verlag / Hrsg. Institution: | Bingley |
| ISBN: | 978-1-80382-898-5 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.45: Unternehmenskommunikation |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/27664 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| 2023_Bjorck-Guhl_Strategic-internal-communication-and-generational-change.pdf | 197.47 kB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Björck, A., & Guhl, S. (2023). Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (pp. 99–121). Emerald. https://doi.org/10.1108/S2398-391420230000006007
Björck, A. and Guhl, S. (2023) ‘Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers’, in N. Rodríguez-Salcedo et al. (eds) (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald, pp. 99–121. Available at: https://doi.org/10.1108/S2398-391420230000006007.
A. Björck and S. Guhl, “Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers,” in (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, and M. Recalde, Eds. Bingley: Emerald, 2023, pp. 99–121. doi: 10.1108/S2398-391420230000006007.
BJÖRCK, Albena und Selina GUHL, 2023. Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In: Natalia RODRÍGUEZ-SALCEDO, Ángeles MORENO, Sabine EINWILLER und Mónica RECALDE (Hrsg.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald. S. 99–121. ISBN 978-1-80382-898-5
Björck, Albena, and Selina Guhl. 2023. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” In (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, and Mónica Recalde, 99–121. Bingley: Emerald. https://doi.org/10.1108/S2398-391420230000006007.
Björck, Albena, and Selina Guhl. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo et al., Emerald, 2023, pp. 99–121, https://doi.org/10.1108/S2398-391420230000006007.
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