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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorPrystupa-Rządca, Kaja-
dc.contributor.authorLupina-Wegener, Anna-
dc.contributor.authorJohannot, Claudia-
dc.date.accessioned2023-04-05T12:19:44Z-
dc.date.available2023-04-05T12:19:44Z-
dc.date.issued2019-
dc.identifier.issn2053-4604de_CH
dc.identifier.issn2053-4612de_CH
dc.identifier.urihttps://arodes.hes-so.ch/record/4855/de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/27545-
dc.description.abstractPurpose: The purpose of this study is to contribute to managers’ understanding of the internationalization of born global (BG) firms from developed countries in emerging markets. Adapting the new institutional sociology approach, the authors provide insights into how BGs might strive to bridge the institutional distance. Design/methodology/approach: An explorative, multiple case study is used focusing on two Swiss BG firms in Brazil. Findings: The study shows that these two firms faced similar institutional challenges. However, they approached them in different ways and achieved different outcomes. The comparison of these two cases highlights key factors that may influence successful internationalization, namely, niche strategies, high commitment modes of entry and the liability of outsidership. Research limitations/implications: The main research implication is that the market mode of entry and high commitment entry modes are conductive to local market knowledge acquisition. Future research should investigate how western BGs might overcome the disadvantages of foreignness and effectively gain acceptance in emerging markets such as in Brazil, China or India. This could be done by looking at micro-processes, e.g. multiple identities in which BGs might strive to simultaneously fit in and stand out in the host market. Practical implications: The findings, which uncover key factors that influence internationalization, shall contribute to managers’ understanding of how BG firms from developed economies enter emerging markets and overcome challenges. Originality/value: Comparing these two cases highlights key factors that may shed light on the successful internationalization of BGs from developed countries in emerging markets. The authors first describe the institutional isomorphic pressures on the two Swiss BGs in Brazil. Second, the authors reveal how they engaged in isomorphic processes to bridge the institutional distance.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofJournal of Entrepreneurship in Emerging Economiesde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBrazilde_CH
dc.subjectBorn globalde_CH
dc.subjectNiche strategyde_CH
dc.subjectMode of entryde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleLessons learned from Swiss born globals entering Brazilde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.1108/JEEE-12-2018-0139de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end143de_CH
zhaw.pages.start125de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume12de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Prystupa-Rządca, K., Lupina-Wegener, A., & Johannot, C. (2019). Lessons learned from Swiss born globals entering Brazil. Journal of Entrepreneurship in Emerging Economies, 12(1), 125–143. https://doi.org/10.1108/JEEE-12-2018-0139
Prystupa-Rządca, K., Lupina-Wegener, A. and Johannot, C. (2019) ‘Lessons learned from Swiss born globals entering Brazil’, Journal of Entrepreneurship in Emerging Economies, 12(1), pp. 125–143. Available at: https://doi.org/10.1108/JEEE-12-2018-0139.
K. Prystupa-Rządca, A. Lupina-Wegener, and C. Johannot, “Lessons learned from Swiss born globals entering Brazil,” Journal of Entrepreneurship in Emerging Economies, vol. 12, no. 1, pp. 125–143, 2019, doi: 10.1108/JEEE-12-2018-0139.
PRYSTUPA-RZĄDCA, Kaja, Anna LUPINA-WEGENER und Claudia JOHANNOT, 2019. Lessons learned from Swiss born globals entering Brazil. Journal of Entrepreneurship in Emerging Economies [online]. 2019. Bd. 12, Nr. 1, S. 125–143. DOI 10.1108/JEEE-12-2018-0139. Verfügbar unter: https://arodes.hes-so.ch/record/4855/
Prystupa-Rządca, Kaja, Anna Lupina-Wegener, and Claudia Johannot. 2019. “Lessons Learned from Swiss Born Globals Entering Brazil.” Journal of Entrepreneurship in Emerging Economies 12 (1): 125–43. https://doi.org/10.1108/JEEE-12-2018-0139.
Prystupa-Rządca, Kaja, et al. “Lessons Learned from Swiss Born Globals Entering Brazil.” Journal of Entrepreneurship in Emerging Economies, vol. 12, no. 1, 2019, pp. 125–43, https://doi.org/10.1108/JEEE-12-2018-0139.


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