| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Lessons learned from Swiss born globals entering Brazil |
| Autor/-in: | Prystupa-Rządca, Kaja Lupina-Wegener, Anna Johannot, Claudia |
| et. al: | No |
| DOI: | 10.1108/JEEE-12-2018-0139 |
| Erschienen in: | Journal of Entrepreneurship in Emerging Economies |
| Band(Heft): | 12 |
| Heft: | 1 |
| Seite(n): | 125 |
| Seiten bis: | 143 |
| Erscheinungsdatum: | 2019 |
| Verlag / Hrsg. Institution: | Emerald |
| ISSN: | 2053-4604 2053-4612 |
| Sprache: | Englisch |
| Schlagwörter: | Brazil; Born global; Niche strategy; Mode of entry |
| Fachgebiet (DDC): | 658: Allgemeines Management |
| Zusammenfassung: | Purpose: The purpose of this study is to contribute to managers’ understanding of the internationalization of born global (BG) firms from developed countries in emerging markets. Adapting the new institutional sociology approach, the authors provide insights into how BGs might strive to bridge the institutional distance. Design/methodology/approach: An explorative, multiple case study is used focusing on two Swiss BG firms in Brazil. Findings: The study shows that these two firms faced similar institutional challenges. However, they approached them in different ways and achieved different outcomes. The comparison of these two cases highlights key factors that may influence successful internationalization, namely, niche strategies, high commitment modes of entry and the liability of outsidership. Research limitations/implications: The main research implication is that the market mode of entry and high commitment entry modes are conductive to local market knowledge acquisition. Future research should investigate how western BGs might overcome the disadvantages of foreignness and effectively gain acceptance in emerging markets such as in Brazil, China or India. This could be done by looking at micro-processes, e.g. multiple identities in which BGs might strive to simultaneously fit in and stand out in the host market. Practical implications: The findings, which uncover key factors that influence internationalization, shall contribute to managers’ understanding of how BG firms from developed economies enter emerging markets and overcome challenges. Originality/value: Comparing these two cases highlights key factors that may shed light on the successful internationalization of BGs from developed countries in emerging markets. The authors first describe the institutional isomorphic pressures on the two Swiss BGs in Brazil. Second, the authors reveal how they engaged in isomorphic processes to bridge the institutional distance. |
| URI: | https://arodes.hes-so.ch/record/4855/ https://digitalcollection.zhaw.ch/handle/11475/27545 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Prystupa-Rządca, K., Lupina-Wegener, A., & Johannot, C. (2019). Lessons learned from Swiss born globals entering Brazil. Journal of Entrepreneurship in Emerging Economies, 12(1), 125–143. https://doi.org/10.1108/JEEE-12-2018-0139
Prystupa-Rządca, K., Lupina-Wegener, A. and Johannot, C. (2019) ‘Lessons learned from Swiss born globals entering Brazil’, Journal of Entrepreneurship in Emerging Economies, 12(1), pp. 125–143. Available at: https://doi.org/10.1108/JEEE-12-2018-0139.
K. Prystupa-Rządca, A. Lupina-Wegener, and C. Johannot, “Lessons learned from Swiss born globals entering Brazil,” Journal of Entrepreneurship in Emerging Economies, vol. 12, no. 1, pp. 125–143, 2019, doi: 10.1108/JEEE-12-2018-0139.
PRYSTUPA-RZĄDCA, Kaja, Anna LUPINA-WEGENER und Claudia JOHANNOT, 2019. Lessons learned from Swiss born globals entering Brazil. Journal of Entrepreneurship in Emerging Economies [online]. 2019. Bd. 12, Nr. 1, S. 125–143. DOI 10.1108/JEEE-12-2018-0139. Verfügbar unter: https://arodes.hes-so.ch/record/4855/
Prystupa-Rządca, Kaja, Anna Lupina-Wegener, and Claudia Johannot. 2019. “Lessons Learned from Swiss Born Globals Entering Brazil.” Journal of Entrepreneurship in Emerging Economies 12 (1): 125–43. https://doi.org/10.1108/JEEE-12-2018-0139.
Prystupa-Rządca, Kaja, et al. “Lessons Learned from Swiss Born Globals Entering Brazil.” Journal of Entrepreneurship in Emerging Economies, vol. 12, no. 1, 2019, pp. 125–43, https://doi.org/10.1108/JEEE-12-2018-0139.
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