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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-26851
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dc.contributor.authorStallone, Valerio-
dc.contributor.authorGägauf, Aline-
dc.contributor.authorKaya, Tania-
dc.date.accessioned2023-02-09T11:55:07Z-
dc.date.available2023-02-09T11:55:07Z-
dc.date.issued2022-
dc.identifier.isbn978-989-758-613-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/26851-
dc.description.abstractThis paper investigates the potential reactions of Swiss publishers, as actors with-in the digital advertising ecosystem, to the forthcoming fundamental changes to user tracking in the world wide web. The results of this mixed methodical study initiate the discussion on the future of cookie tracking by setting and then answering to four hypotheses regarding first-party tracking, shared ID solutions, Google’s Privacy Sandbox, and a national walled garden system. The results show a clear inclination of Swiss publishers towards first-party tracking and shared ID solutions, neutral standing towards Google’s efforts to undo their harm provoking with their upcoming change, and an aversion towards a nation-wide walled garden. These findings intend to increase the volume of the discussion on the effects of BigTech’s changes on the digital advertising ecosystem as a whole and therefore stimulate further research on the effects on single actors within this ecosystem – beyond the publishers themselves.de_CH
dc.language.isoende_CH
dc.publisherSciTePressde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectThird-party cookiesde_CH
dc.subjectFirst-party cookiesde_CH
dc.subjectDigital advertisingde_CH
dc.subject.ddc006: Spezielle Computerverfahrende_CH
dc.subject.ddc070: Nachrichtenmedien, Journalismus und Verlagswesende_CH
dc.titleWho ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie trackingde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.5220/0011336400003318de_CH
dc.identifier.doi10.21256/zhaw-26851-
zhaw.conference.details18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end104de_CH
zhaw.pages.start97de_CH
zhaw.parentwork.editorDecker, Stefan-
zhaw.parentwork.editorDomínguez Mayo, Francisco-
zhaw.parentwork.editorMarchiori, Massimo-
zhaw.parentwork.editorFilipe, Joaquim-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings of the 18th International Conference on Web Information Systems and Technologies - WEBISTde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Stallone, V., Gägauf, A., & Kaya, T. (2022). Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [Conference paper]. In S. Decker, F. Domínguez Mayo, M. Marchiori, & J. Filipe (Eds.), Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST (pp. 97–104). SciTePress. https://doi.org/10.5220/0011336400003318
Stallone, V., Gägauf, A. and Kaya, T. (2022) ‘Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking’, in S. Decker et al. (eds) Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST. SciTePress, pp. 97–104. Available at: https://doi.org/10.5220/0011336400003318.
V. Stallone, A. Gägauf, and T. Kaya, “Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking,” in Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, 2022, pp. 97–104. doi: 10.5220/0011336400003318.
STALLONE, Valerio, Aline GÄGAUF und Tania KAYA, 2022. Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking. In: Stefan DECKER, Francisco DOMÍNGUEZ MAYO, Massimo MARCHIORI und Joaquim FILIPE (Hrsg.), Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST. Conference paper. SciTePress. 2022. S. 97–104. ISBN 978-989-758-613-2
Stallone, Valerio, Aline Gägauf, and Tania Kaya. 2022. “Who Ate All Our Cookies? : Investigating Publishers’ Challenges Caused by Changes in Third-Party Cookie Tracking.” Conference paper. In Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, edited by Stefan Decker, Francisco Domínguez Mayo, Massimo Marchiori, and Joaquim Filipe, 97–104. SciTePress. https://doi.org/10.5220/0011336400003318.
Stallone, Valerio, et al. “Who Ate All Our Cookies? : Investigating Publishers’ Challenges Caused by Changes in Third-Party Cookie Tracking.” Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, edited by Stefan Decker et al., SciTePress, 2022, pp. 97–104, https://doi.org/10.5220/0011336400003318.


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