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https://doi.org/10.21256/zhaw-26851| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking |
| Authors: | Stallone, Valerio Gägauf, Aline Kaya, Tania |
| et. al: | No |
| DOI: | 10.5220/0011336400003318 10.21256/zhaw-26851 |
| Proceedings: | Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST |
| Editors of the parent work: | Decker, Stefan Domínguez Mayo, Francisco Marchiori, Massimo Filipe, Joaquim |
| Page(s): | 97 |
| Pages to: | 104 |
| Conference details: | 18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022 |
| Issue Date: | 2022 |
| Publisher / Ed. Institution: | SciTePress |
| ISBN: | 978-989-758-613-2 |
| Language: | English |
| Subjects: | Third-party cookies; First-party cookies; Digital advertising |
| Subject (DDC): | 006: Special computer methods 070: News media, journalism and publishing |
| Abstract: | This paper investigates the potential reactions of Swiss publishers, as actors with-in the digital advertising ecosystem, to the forthcoming fundamental changes to user tracking in the world wide web. The results of this mixed methodical study initiate the discussion on the future of cookie tracking by setting and then answering to four hypotheses regarding first-party tracking, shared ID solutions, Google’s Privacy Sandbox, and a national walled garden system. The results show a clear inclination of Swiss publishers towards first-party tracking and shared ID solutions, neutral standing towards Google’s efforts to undo their harm provoking with their upcoming change, and an aversion towards a nation-wide walled garden. These findings intend to increase the volume of the discussion on the effects of BigTech’s changes on the digital advertising ecosystem as a whole and therefore stimulate further research on the effects on single actors within this ecosystem – beyond the publishers themselves. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/26851 |
| Fulltext version: | Published version |
| License (according to publishing contract): | CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_Stallone-etal_Publisher-challenges-third-party-cookie-tracking.pdf | 310.39 kB | Adobe PDF |  View/Open |
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Stallone, V., Gägauf, A., & Kaya, T. (2022). Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [Conference paper]. In S. Decker, F. Domínguez Mayo, M. Marchiori, & J. Filipe (Eds.), Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST (pp. 97–104). SciTePress. https://doi.org/10.5220/0011336400003318
Stallone, V., Gägauf, A. and Kaya, T. (2022) ‘Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking’, in S. Decker et al. (eds) Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST. SciTePress, pp. 97–104. Available at: https://doi.org/10.5220/0011336400003318.
V. Stallone, A. Gägauf, and T. Kaya, “Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking,” in Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, 2022, pp. 97–104. doi: 10.5220/0011336400003318.
STALLONE, Valerio, Aline GÄGAUF und Tania KAYA, 2022. Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking. In: Stefan DECKER, Francisco DOMÍNGUEZ MAYO, Massimo MARCHIORI und Joaquim FILIPE (Hrsg.), Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST. Conference paper. SciTePress. 2022. S. 97–104. ISBN 978-989-758-613-2
Stallone, Valerio, Aline Gägauf, and Tania Kaya. 2022. “Who Ate All Our Cookies? : Investigating Publishers’ Challenges Caused by Changes in Third-Party Cookie Tracking.” Conference paper. In Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, edited by Stefan Decker, Francisco Domínguez Mayo, Massimo Marchiori, and Joaquim Filipe, 97–104. SciTePress. https://doi.org/10.5220/0011336400003318.
Stallone, Valerio, et al. “Who Ate All Our Cookies? : Investigating Publishers’ Challenges Caused by Changes in Third-Party Cookie Tracking.” Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST, edited by Stefan Decker et al., SciTePress, 2022, pp. 97–104, https://doi.org/10.5220/0011336400003318.
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