Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment

Winzer, Christian; Gamme, Karoline; Zhang, Hongliang

Publication type:	Conference other
Type of review:	No review
Title:	Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment
Authors:	Winzer, Christian Gamme, Karoline Zhang, Hongliang
et. al:	No
Conference details:	Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020
Issue Date:	23-Jan-2020
Language:	English
Subjects:	Grid tariff; Demand response; Acceptance
Subject (DDC):	333.79: Energy
Abstract:	As consumers are free to choose the tariffs which they prefer, the impact of different tariff structures on consumer behaviour is influenced by the extent to which consumers decide to: • sign up for a tariff and accept the associated levels of price risk and outage risk • change their behaviour in response to the tariff by investing in and operating automation systems • change their behaviour in response to the tariff by adopting different routines or investing in more efficient devices Within this paper we present the results from a Discrete Choice Experiment with a representative sample of 582 households. We investigate how different aspects of price and outage risk as well as risk preferences affect consumers’ choices on electricity tariffs, including Critical Peak Pricing, Peak-time Rebate, Real-time Pricing, and Capped Real-time Pricing. We also examine the impact of risk framing (e.g. WTP and WTA) and tariff structures on different forms of energy consumption behaviour change.
URI:	https://digitalcollection.zhaw.ch/handle/11475/25762
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Center for Energy and Environment (CEE)
Appears in collections:	Publikationen School of Management and Law

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Winzer, C., Gamme, K., & Zhang, H. (2020, January 23). Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment. Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020.

Winzer, C., Gamme, K. and Zhang, H. (2020) ‘Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment’, in Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020.

C. Winzer, K. Gamme, and H. Zhang, “Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment,” in Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020, Jan. 2020.

WINZER, Christian, Karoline GAMME und Hongliang ZHANG, 2020. Customer acceptance of smart electricity tariffs : preliminary results of a choice experiment. In: Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020. Conference presentation. 23 Januar 2020

Winzer, Christian, Karoline Gamme, and Hongliang Zhang. 2020. “Customer Acceptance of Smart Electricity Tariffs : Preliminary Results of a Choice Experiment.” Conference presentation. In Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020.

Winzer, Christian, et al. “Customer Acceptance of Smart Electricity Tariffs : Preliminary Results of a Choice Experiment.” Energieforschungsgespräche Disentis 2020, Disentis, Switzerland, 22-24 January 2020, 2020.