Title: Behavioural finance for private banking
Authors : Hens, Thorsten
Bachmann, Kremena
Extent : 245
Publisher / Ed. Institution : John Wiley & Sons
Publisher / Ed. Institution: Chichester
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subject (DDC) : 332.1: Banks
332.6: Investment
Abstract: A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision-making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must-read for anyone in private banking, this book demonstrates how to satisfy client needs.
Departement: School of Management and Law
Organisational Unit: Institute of Wealth and Asset Management (IWA)
Publication type: Book
DOI : 10.1002/9781118467329
ISBN: 978-111-846-732-9
URI: https://digitalcollection.zhaw.ch/handle/11475/2542
Appears in Collections:Publikationen School of Management and Law

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