1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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DC FieldValueLanguage
dc.contributor.authorGraf, Sandro-
dc.contributor.authorRüeger, Brian-
dc.date.accessioned2022-03-31T09:24:22Z-
dc.date.available2022-03-31T09:24:22Z-
dc.date.issued2022-
dc.identifier.isbn978-3-03909-356-4de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24741-
dc.language.isodede_CH
dc.publisherVersusde_CH
dc.relation.ispartofMarketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformierende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleMarketing und die kundenzentrierte Transformation des ganzen Unternehmensde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeZürichde_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end289de_CH
zhaw.pages.start286de_CH
zhaw.parentwork.editorRüeger, Brian-
zhaw.parentwork.editorMerdzanovic, Adis-
zhaw.parentwork.editorWyss, Saskia-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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