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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23377
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dc.contributor.authorDihr, Marius-
dc.contributor.authorBerthold, Anne-
dc.contributor.authorSiegrist, Michael-
dc.contributor.authorSütterlin, Bernadette-
dc.date.accessioned2021-11-03T11:24:27Z-
dc.date.available2021-11-03T11:24:27Z-
dc.date.issued2021-
dc.identifier.issn0959-6526de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23377-
dc.description.abstractConsumers' food choices play a crucial role in the shift toward increased sustainability. However, consumers' knowledge about daily food items is not sufficient to evoke environmentally friendly food choices. To facilitate a shift towards more sustainable food consumption, providing understandable information about the environmental impact of products in an easily accessible and effective way seems to be promising. With this outcome in view, we created a new label and tested its effectiveness in improving people's accuracy in evaluating the environmental friendliness of food products. The proposed label is based on life cycle assessment (LCA) and designed to compare food items across food categories through a color-coded scheme. In an online choice task, participants were asked to choose the more environmentally friendly product of two options. Depending on the condition, the products were either labeled or not. As expected, the number of correct choices was significantly higher when the products were labeled (vs. not). Moreover, participants had a positive attitude toward the cross-category label; they evaluated it as comprehensible, credible and useful. The majority of participants indicated that they would be willing to include the label in their shopping decisions, if it were introduced to the market. Altogether, the present research provides evidence that a color-coded sustainability label is suitable for informing consumers about the environmental impact of food products and helps them identify environmentally friendly products.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofJournal of Cleaner Productionde_CH
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectEnvironmental labelde_CH
dc.subjectSustainable productde_CH
dc.subjectConsumer communicationde_CH
dc.subjectConsumer preference and attitudede_CH
dc.subject.ddc333.7: Landflächen, Naturerholungsgebietede_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleConsumers’ knowledge gain through a cross-category environmental labelde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Engineeringde_CH
zhaw.organisationalunitInstitut für Nachhaltige Entwicklung (INE)de_CH
dc.identifier.doi10.1016/j.jclepro.2021.128688de_CH
dc.identifier.doi10.21256/zhaw-23377-
zhaw.funding.euNode_CH
zhaw.issue128688de_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume319de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Engineering

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Dihr, M., Berthold, A., Siegrist, M., & Sütterlin, B. (2021). Consumers’ knowledge gain through a cross-category environmental label. Journal of Cleaner Production, 319(128688). https://doi.org/10.1016/j.jclepro.2021.128688
Dihr, M. et al. (2021) ‘Consumers’ knowledge gain through a cross-category environmental label’, Journal of Cleaner Production, 319(128688). Available at: https://doi.org/10.1016/j.jclepro.2021.128688.
M. Dihr, A. Berthold, M. Siegrist, and B. Sütterlin, “Consumers’ knowledge gain through a cross-category environmental label,” Journal of Cleaner Production, vol. 319, no. 128688, 2021, doi: 10.1016/j.jclepro.2021.128688.
DIHR, Marius, Anne BERTHOLD, Michael SIEGRIST und Bernadette SÜTTERLIN, 2021. Consumers’ knowledge gain through a cross-category environmental label. Journal of Cleaner Production. 2021. Bd. 319, Nr. 128688. DOI 10.1016/j.jclepro.2021.128688
Dihr, Marius, Anne Berthold, Michael Siegrist, and Bernadette Sütterlin. 2021. “Consumers’ Knowledge Gain through a Cross-Category Environmental Label.” Journal of Cleaner Production 319 (128688). https://doi.org/10.1016/j.jclepro.2021.128688.
Dihr, Marius, et al. “Consumers’ Knowledge Gain through a Cross-Category Environmental Label.” Journal of Cleaner Production, vol. 319, no. 128688, 2021, https://doi.org/10.1016/j.jclepro.2021.128688.


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