Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-22709
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Optimizing insurance pricing by incorporating consumers’ perceptions of risk classification
Authors: Störmer, Tina
et. al: No
DOI: 10.1007/s12297-014-0287-1
10.21256/zhaw-22709
Published in: Zeitschrift für die gesamte Versicherungswissenschaft
Volume(Issue): 104
Issue: 1
Page(s): 11
Pages to: 37
Issue Date: 2014
Publisher / Ed. Institution: Springer
ISSN: 0044-2585
1865-9748
Language: English
Subject (DDC): 332.38: Insurances
Abstract: Insurers primarily set premiums using cost-oriented pricing methods based on claims history. Customer-oriented pricing has yet to be widely applied. This article empirically tests consumers’ acceptance of (currently unused) risk characteristics in motor and term life insurance pricing in the United Kingdom, France, and Germany. We derive implications concerning how insurers’ can use the knowledge of consumer acceptance or rejection of specific price-determining factors when standardizing their pricing schemes. The results indicate that consumers highly approve commonly used risk-rating factors when their price-determining function is transparent. Furthermore, consumers are willing to provide insurance companies further personal information when such information is used for pricing. The provision of personal information allows insurance companies to conduct a critical review of attributes requested and used that have a low impact on premium amounts and lower consumer acceptance.
Further description: Erworben im Rahmen der Schweizer Nationallizenzen (http://www.nationallizenzen.ch)
URI: https://digitalcollection.zhaw.ch/handle/11475/22709
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Risk & Insurance (IRI)
Appears in collections:Publikationen School of Management and Law

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Störmer, T. (2014). Optimizing insurance pricing by incorporating consumers’ perceptions of risk classification. Zeitschrift Für Die Gesamte Versicherungswissenschaft, 104(1), 11–37. https://doi.org/10.1007/s12297-014-0287-1
Störmer, T. (2014) ‘Optimizing insurance pricing by incorporating consumers’ perceptions of risk classification’, Zeitschrift für die gesamte Versicherungswissenschaft, 104(1), pp. 11–37. Available at: https://doi.org/10.1007/s12297-014-0287-1.
T. Störmer, “Optimizing insurance pricing by incorporating consumers’ perceptions of risk classification,” Zeitschrift für die gesamte Versicherungswissenschaft, vol. 104, no. 1, pp. 11–37, 2014, doi: 10.1007/s12297-014-0287-1.
STÖRMER, Tina, 2014. Optimizing insurance pricing by incorporating consumers’ perceptions of risk classification. Zeitschrift für die gesamte Versicherungswissenschaft. 2014. Bd. 104, Nr. 1, S. 11–37. DOI 10.1007/s12297-014-0287-1
Störmer, Tina. 2014. “Optimizing Insurance Pricing by Incorporating Consumers’ Perceptions of Risk Classification.” Zeitschrift Für Die Gesamte Versicherungswissenschaft 104 (1): 11–37. https://doi.org/10.1007/s12297-014-0287-1.
Störmer, Tina. “Optimizing Insurance Pricing by Incorporating Consumers’ Perceptions of Risk Classification.” Zeitschrift Für Die Gesamte Versicherungswissenschaft, vol. 104, no. 1, 2014, pp. 11–37, https://doi.org/10.1007/s12297-014-0287-1.


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