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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorMassa, Lorenzo-
dc.contributor.authorHacklin, Fredrik-
dc.date.accessioned2021-06-11T12:48:59Z-
dc.date.available2021-06-11T12:48:59Z-
dc.date.issued2020-
dc.identifier.isbn978-1-83982-063-2de_CH
dc.identifier.isbn978-1-83982-062-5de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/22621-
dc.description.abstractBusiness model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which are cognitive in nature. The received literature has variously suggested that one way to overcome challenges to BMI, including cognitive ones, and support the cognitive tasks is using visual representations. Against this background, we aim at offering a contribution to the emerging line of inquiry at the nexus between business models (BMs), cognition and visual representations. Specifically, we develop a new method for visual representation of the BM in support of simplification of the cognitive effort and neutralisation of cognitive barriers. The resulting representation – a network-based representation, anchored on the activity-system perspective and offering complementarity and centrality/periphery measures – allows to visually represent an existing BM as a network (nodes and linkages) of interdependent activities and to express information related to the degree of centrality/periphery of single activities (nodes) with respect to the rest of a BM configuration. This information, we argue, is potentially very valuable in supporting the cognitive tasks involved in business model reconfiguration (BMR). We guide the reader to progressively appreciate how the development of the proposed method for visual representation is anchored to two main characteristics of BMR, namely the discovery-driven nature of BMR and the path-dependent nature of BMR. We offer initial insights on the cognitive value of such a type of representation in relationship to the simplification of the cognitive effort and the neutralisation of cognitive barriers in BMR.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofBusiness models and cognitionde_CH
dc.relation.ispartofseriesNew Horizons in Managerial and Organizational Cognitionde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectActivity systemde_CH
dc.subjectBusiness model innovationde_CH
dc.subjectBusiness model reconfigurationde_CH
dc.subjectCognitive viewde_CH
dc.subject.ddc658.406: Innovationsmanagement, Change Managementde_CH
dc.titleBusiness model innovation in incumbent firms : cognition and visual representationde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.publisher.placeBingleyde_CH
dc.identifier.doi10.1108/S2397-521020200000004010de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end232de_CH
zhaw.pages.start203de_CH
zhaw.parentwork.editorSund, Kristian J.-
zhaw.parentwork.editorGalavan, Robert J.-
zhaw.parentwork.editorBogers, Marcel-
zhaw.publication.statuspublishedVersionde_CH
zhaw.series.number4de_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Massa, L., & Hacklin, F. (2020). Business model innovation in incumbent firms : cognition and visual representation. In K. J. Sund, R. J. Galavan, & M. Bogers (Eds.), Business models and cognition (pp. 203–232). Emerald. https://doi.org/10.1108/S2397-521020200000004010
Massa, L. and Hacklin, F. (2020) ‘Business model innovation in incumbent firms : cognition and visual representation’, in K.J. Sund, R.J. Galavan, and M. Bogers (eds) Business models and cognition. Bingley: Emerald, pp. 203–232. Available at: https://doi.org/10.1108/S2397-521020200000004010.
L. Massa and F. Hacklin, “Business model innovation in incumbent firms : cognition and visual representation,” in Business models and cognition, K. J. Sund, R. J. Galavan, and M. Bogers, Eds. Bingley: Emerald, 2020, pp. 203–232. doi: 10.1108/S2397-521020200000004010.
MASSA, Lorenzo und Fredrik HACKLIN, 2020. Business model innovation in incumbent firms : cognition and visual representation. In: Kristian J. SUND, Robert J. GALAVAN und Marcel BOGERS (Hrsg.), Business models and cognition. Bingley: Emerald. S. 203–232. ISBN 978-1-83982-063-2
Massa, Lorenzo, and Fredrik Hacklin. 2020. “Business Model Innovation in Incumbent Firms : Cognition and Visual Representation.” In Business Models and Cognition, edited by Kristian J. Sund, Robert J. Galavan, and Marcel Bogers, 203–32. Bingley: Emerald. https://doi.org/10.1108/S2397-521020200000004010.
Massa, Lorenzo, and Fredrik Hacklin. “Business Model Innovation in Incumbent Firms : Cognition and Visual Representation.” Business Models and Cognition, edited by Kristian J. Sund et al., Emerald, 2020, pp. 203–32, https://doi.org/10.1108/S2397-521020200000004010.


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