| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Business model innovation in incumbent firms : cognition and visual representation |
| Authors: | Massa, Lorenzo Hacklin, Fredrik |
| et. al: | No |
| DOI: | 10.1108/S2397-521020200000004010 |
| Published in: | Business models and cognition |
| Editors of the parent work: | Sund, Kristian J. Galavan, Robert J. Bogers, Marcel |
| Page(s): | 203 |
| Pages to: | 232 |
| Issue Date: | 2020 |
| Series: | New Horizons in Managerial and Organizational Cognition |
| Series volume: | 4 |
| Publisher / Ed. Institution: | Emerald |
| Publisher / Ed. Institution: | Bingley |
| ISBN: | 978-1-83982-063-2 978-1-83982-062-5 |
| Language: | English |
| Subjects: | Activity system; Business model innovation; Business model reconfiguration; Cognitive view |
| Subject (DDC): | 658.406: Innovation management, change management |
| Abstract: | Business model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which are cognitive in nature. The received literature has variously suggested that one way to overcome challenges to BMI, including cognitive ones, and support the cognitive tasks is using visual representations. Against this background, we aim at offering a contribution to the emerging line of inquiry at the nexus between business models (BMs), cognition and visual representations. Specifically, we develop a new method for visual representation of the BM in support of simplification of the cognitive effort and neutralisation of cognitive barriers. The resulting representation – a network-based representation, anchored on the activity-system perspective and offering complementarity and centrality/periphery measures – allows to visually represent an existing BM as a network (nodes and linkages) of interdependent activities and to express information related to the degree of centrality/periphery of single activities (nodes) with respect to the rest of a BM configuration. This information, we argue, is potentially very valuable in supporting the cognitive tasks involved in business model reconfiguration (BMR). We guide the reader to progressively appreciate how the development of the proposed method for visual representation is anchored to two main characteristics of BMR, namely the discovery-driven nature of BMR and the path-dependent nature of BMR. We offer initial insights on the cognitive value of such a type of representation in relationship to the simplification of the cognitive effort and the neutralisation of cognitive barriers in BMR. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/22621 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Massa, L., & Hacklin, F. (2020). Business model innovation in incumbent firms : cognition and visual representation. In K. J. Sund, R. J. Galavan, & M. Bogers (Eds.), Business models and cognition (pp. 203–232). Emerald. https://doi.org/10.1108/S2397-521020200000004010
Massa, L. and Hacklin, F. (2020) ‘Business model innovation in incumbent firms : cognition and visual representation’, in K.J. Sund, R.J. Galavan, and M. Bogers (eds) Business models and cognition. Bingley: Emerald, pp. 203–232. Available at: https://doi.org/10.1108/S2397-521020200000004010.
L. Massa and F. Hacklin, “Business model innovation in incumbent firms : cognition and visual representation,” in Business models and cognition, K. J. Sund, R. J. Galavan, and M. Bogers, Eds. Bingley: Emerald, 2020, pp. 203–232. doi: 10.1108/S2397-521020200000004010.
MASSA, Lorenzo und Fredrik HACKLIN, 2020. Business model innovation in incumbent firms : cognition and visual representation. In: Kristian J. SUND, Robert J. GALAVAN und Marcel BOGERS (Hrsg.), Business models and cognition. Bingley: Emerald. S. 203–232. ISBN 978-1-83982-063-2
Massa, Lorenzo, and Fredrik Hacklin. 2020. “Business Model Innovation in Incumbent Firms : Cognition and Visual Representation.” In Business Models and Cognition, edited by Kristian J. Sund, Robert J. Galavan, and Marcel Bogers, 203–32. Bingley: Emerald. https://doi.org/10.1108/S2397-521020200000004010.
Massa, Lorenzo, and Fredrik Hacklin. “Business Model Innovation in Incumbent Firms : Cognition and Visual Representation.” Business Models and Cognition, edited by Kristian J. Sund et al., Emerald, 2020, pp. 203–32, https://doi.org/10.1108/S2397-521020200000004010.
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