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  3. Publikationen
  4. Publikationen Angewandte Linguistik
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dc.contributor.authorMassey, Gary-
dc.contributor.authorWieder, Regine-
dc.date.accessioned2020-08-31T08:00:56Z-
dc.date.available2020-08-31T08:00:56Z-
dc.date.issued2020-05-05-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20413-
dc.descriptionThe paper won an Honorable Mention Award from the conference organizers.de_CH
dc.description.abstractOrganizations that operate internationally are challenged to manage communication strategically across different cultures and languages. However, it is questionable whether current principles are adequate for organizations looking to convey identities and strengthen reputations internationally. Key competences that help develop and transmit strategic corporate messages according to senders’ intentions and receivers’ cultural situation are not systematically harnessed. Translators possess these, but the current mechanistic view of communication management, with translators acting only at the end of the communication design chain, inhibits their value-adding potential. Recent research from Organization Studies and Translation Studies, including a study by the authors, indicates that the hidden power of translators can constitute a valuable asset, but one insufficiently integrated in planning and design. In particular, professional translators’ agency appears to be restricted by an inadequate self-concept and overly linear models that prevent an iterative, interactive involvement in developing and conveying identities and strategic messages.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectInternational corporate communicationsde_CH
dc.subjectOrganizational communicationde_CH
dc.subjectOrganization Studiesde_CH
dc.subjectTranslation Studiesde_CH
dc.subjectStrategic communication managementde_CH
dc.subjectTranslationde_CH
dc.subjectTranslatorial agencyde_CH
dc.subjectAgentic translationde_CH
dc.subjectProfessional translatorsde_CH
dc.subjectParaprofessional translatorsde_CH
dc.subject.ddc418.02: Translationswissenschaftde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.titleHarnessing a hidden power : international corporate communications, translators and translatorial agencyde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Übersetzen und Dolmetschen (IUED)de_CH
zhaw.conference.details14th Annual GEM&L Conference EM Strasbourg Business School : Global working and language: Towards an understanding of global-local interplay, Strasbourg, France, 4-6 May 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedÜbersetzungswissenschaftde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Linguistik

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Massey, G., & Wieder, R. (2020, May 5). Harnessing a hidden power : international corporate communications, translators and translatorial agency. 14th Annual GEM&L Conference EM Strasbourg Business School : Global Working and Language: Towards an Understanding of Global-Local Interplay, Strasbourg, France, 4-6 May 2020.
Massey, G. and Wieder, R. (2020) ‘Harnessing a hidden power : international corporate communications, translators and translatorial agency’, in 14th Annual GEM&L Conference EM Strasbourg Business School : Global working and language: Towards an understanding of global-local interplay, Strasbourg, France, 4-6 May 2020.
G. Massey and R. Wieder, “Harnessing a hidden power : international corporate communications, translators and translatorial agency,” in 14th Annual GEM&L Conference EM Strasbourg Business School : Global working and language: Towards an understanding of global-local interplay, Strasbourg, France, 4-6 May 2020, May 2020.
MASSEY, Gary und Regine WIEDER, 2020. Harnessing a hidden power : international corporate communications, translators and translatorial agency. In: 14th Annual GEM&L Conference EM Strasbourg Business School : Global working and language: Towards an understanding of global-local interplay, Strasbourg, France, 4-6 May 2020. Conference paper. 5 Mai 2020
Massey, Gary, and Regine Wieder. 2020. “Harnessing a Hidden Power : International Corporate Communications, Translators and Translatorial Agency.” Conference paper. In 14th Annual GEM&L Conference EM Strasbourg Business School : Global Working and Language: Towards an Understanding of Global-Local Interplay, Strasbourg, France, 4-6 May 2020.
Massey, Gary, and Regine Wieder. “Harnessing a Hidden Power : International Corporate Communications, Translators and Translatorial Agency.” 14th Annual GEM&L Conference EM Strasbourg Business School : Global Working and Language: Towards an Understanding of Global-Local Interplay, Strasbourg, France, 4-6 May 2020, 2020.


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