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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorEtale, Anita-
dc.contributor.authorJobin, Marilou-
dc.contributor.authorSiegrist, Michael-
dc.date.accessioned2020-07-01T08:58:50Z-
dc.date.available2020-07-01T08:58:50Z-
dc.date.issued2018-02-
dc.identifier.issn0195-6663de_CH
dc.identifier.issn1095-8304de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20203-
dc.description.abstractWhat drives consumers to choose bottled water instead of tap water where the latter is safe, accessible, costs far less, and in spite of its environmental impacts? This research investigates the influence of hitherto unexplored psychological drivers in an attempt to generate a more holistic understanding of the phenomenon, and strategies for designing more effective consumption reduction campaigns. Using data from an internet survey of Swiss and German respondents (N = 849) we investigated the role of, social norms, affect and image on water consumption. Results suggest that these psychological factors play a role in water consumption choice. Convenience was the only contextual predictor - the inconvenience of transporting bottled water has a negative effect on its consumption, and a positive effect on tap water consumption. Although concern about the effect of bottled water on the environment was not a significant predictor of tap water consumption, we found that for some people, a link exists between environmental concern and consumption choice. Ways through which consumers may be more effectively influenced towards environmentally-friendly consumption are discussed.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofAppetitede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAffectde_CH
dc.subjectBottled water imagede_CH
dc.subjectConveniencede_CH
dc.subjectEnvironmental concernde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleTap versus bottled water consumption : the influence of social norms, affect and image on consumer choicede_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Innovation und Entrepreneurship (IIE)de_CH
dc.identifier.doi10.1016/j.appet.2017.11.090de_CH
dc.identifier.pmid29146458de_CH
zhaw.funding.euNode_CH
zhaw.issue121de_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end146de_CH
zhaw.pages.start138de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume2018de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Etale, A., Jobin, M., & Siegrist, M. (2018). Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice. Appetite, 2018(121), 138–146. https://doi.org/10.1016/j.appet.2017.11.090
Etale, A., Jobin, M. and Siegrist, M. (2018) ‘Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice’, Appetite, 2018(121), pp. 138–146. Available at: https://doi.org/10.1016/j.appet.2017.11.090.
A. Etale, M. Jobin, and M. Siegrist, “Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice,” Appetite, vol. 2018, no. 121, pp. 138–146, Feb. 2018, doi: 10.1016/j.appet.2017.11.090.
ETALE, Anita, Marilou JOBIN und Michael SIEGRIST, 2018. Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice. Appetite. Februar 2018. Bd. 2018, Nr. 121, S. 138–146. DOI 10.1016/j.appet.2017.11.090
Etale, Anita, Marilou Jobin, and Michael Siegrist. 2018. “Tap versus Bottled Water Consumption : The Influence of Social Norms, Affect and Image on Consumer Choice.” Appetite 2018 (121): 138–46. https://doi.org/10.1016/j.appet.2017.11.090.
Etale, Anita, et al. “Tap versus Bottled Water Consumption : The Influence of Social Norms, Affect and Image on Consumer Choice.” Appetite, vol. 2018, no. 121, Feb. 2018, pp. 138–46, https://doi.org/10.1016/j.appet.2017.11.090.


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