Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: We choose what we like : affect as a driver of electricity portfolio choice
Authors: Jobin, Marilou
Siegrist, Michael
et. al: No
DOI: 10.1016/j.enpol.2018.08.027
Published in: Energy Policy
Volume(Issue): 2018
Issue: 122
Page(s): 736
Pages to: 747
Issue Date: Nov-2018
Publisher / Ed. Institution: Elsevier
ISSN: 0301-4215
1873-6777
Language: English
Subjects: Affect; Electricity system; Energy mix; Portfolio preference
Subject (DDC): 333.79: Energy
Abstract: Numerous countries are restructuring their electricity systems. Transitioning to electricity systems that are considered acceptable by the public requires that the public's preferences be taken into account. In this study, we investigate the type of energy technology portfolio that people prefer for Switzerland, and why they prefer it, when they are faced with two realistic constraints: (i) the limited domestic potential for the expansion of power plants and (ii) the requirement to not dismantle existing infrastructure. We find that the affect evoked by particular energy technologies is consistently the most important driver of the proportion of those technologies included in an energy portfolio. The regression models for the investigated technologies explain between 14% and 54% of the variance, providing strong support for the affect heuristic. We further find that concerns regarding environmental impacts, costs or climate change play an additional role for portfolio preferences. This is reflected in four different clusters we identified for the German-speaking Swiss population who potentially hold opposing views as to what they consider the best electricity mix. For policymakers, our findings suggest that positive affective reactions towards energy technologies are necessary, although concerns must also be considered if the implementation is to be widely accepted.
URI: https://digitalcollection.zhaw.ch/handle/11475/20202
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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