Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18746
Title: Onlinehändlerbefragung 2019 : Chancen und Herausforderungen im Vertrieb und Marketing von Schweizer Onlineshops : eine Studie des Instituts für Marketing Management
Authors : Zumstein, Darius
Steigerwald, Antonia
et. al : No
Extent : 29
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: Nov-2019
License (according to publishing contract) : CC BY 4.0: Attribution 4.0 International
Language : German
Subjects : E-Commerce; Digitalisierung; Onlineshop; Digitaler Marktplatz; Onlinehändler
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working paper – expertise – study
DOI : 10.21256/zhaw-18746
URI: https://digitalcollection.zhaw.ch/handle/11475/18746
Appears in Collections:Marketing

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