Title: Virtue ethics, corporate identity and success
Authors : Schüz, Mathias
et. al : No
Published in : Intrinsic CSR and competition : doing well amongst European SMEs
Pages : 105
Pages to: 117
Editors of the parent work: Wehrmeyer, Walter
Looser, Stéphanie
Del Baldo, Mara
Publisher / Ed. Institution : Palgrave Macmillan
Publisher / Ed. Institution: Cham
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subject (DDC) : 658.4: Executive Management
Abstract: This sub-section will address the connection between virtue ethics with corporate identity and the success of an enterprise. It assesses to what extent an employees’ virtue-ethical behavior established within the culture of an enterprise can shape its corporate identity and, hence, also influence its success. There is a comprehensible cause-loop between the virtuous behavior of a company, its trustworthy character and appeal to stakeholders. Trust leads to lower transaction costs (Dyer and Chou 2003), since stakeholders usually trust more in virtuous than vicious exchange relations. To avoid loss they prefer the former behavior of fair and therefore repeatable trades. Thus, a company’s capability to sustainably build trustful relationships with its stakeholders is a key factor for success. For this, it should distinguish itself by a culture of integrity enabling its representatives to act ethically responsible and, hence, getting along well with its business partners.
Departement: School of Management and Law
Organisational Unit: Center for Human Capital Management (ZHCM)
Publication type: Book part
DOI : 10.1007/978-3-030-21037-3_6
ISBN: 978-3-030-21036-6
978-3-030-21037-3
URI: https://digitalcollection.zhaw.ch/handle/11475/18642
Appears in Collections:Publikationen School of Management and Law

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