| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Virtue ethics, corporate identity and success |
| Authors: | Schüz, Mathias |
| et. al: | No |
| DOI: | 10.1007/978-3-030-21037-3_6 |
| Published in: | Intrinsic CSR and competition : doing well amongst European SMEs |
| Editors of the parent work: | Wehrmeyer, Walter Looser, Stéphanie Del Baldo, Mara |
| Pages: | 105 |
| Pages to: | 117 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | Palgrave Macmillan |
| Publisher / Ed. Institution: | Cham |
| ISBN: | 978-3-030-21036-6 978-3-030-21037-3 |
| Language: | English |
| Subject (DDC): | 658.408: Security management, environmental management |
| Abstract: | This sub-section will address the connection between virtue ethics with corporate identity and the success of an enterprise. It assesses to what extent an employees’ virtue-ethical behavior established within the culture of an enterprise can shape its corporate identity and, hence, also influence its success. There is a comprehensible cause-loop between the virtuous behavior of a company, its trustworthy character and appeal to stakeholders. Trust leads to lower transaction costs (Dyer and Chou 2003), since stakeholders usually trust more in virtuous than vicious exchange relations. To avoid loss they prefer the former behavior of fair and therefore repeatable trades. Thus, a company’s capability to sustainably build trustful relationships with its stakeholders is a key factor for success. For this, it should distinguish itself by a culture of integrity enabling its representatives to act ethically responsible and, hence, getting along well with its business partners. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18642 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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