Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Space means science, unless it's about Star Wars : a qualitative assessment of science communication audience segments
Authors: Koch, Carmen
Saner, Mirco
Schäfer, Mike
Herrmann-Giovanelli, Iris
Metag, Julia
et. al: No
DOI: 10.1177/0963662519881938
Published in: Public Understanding of Science
Volume(Issue): 29
Issue: 2
Page(s): 157
Pages to: 175
Issue Date: 18-Oct-2019
Publisher / Ed. Institution: Sage
ISSN: 1361-6609
Language: English
Subjects: Wissenschaftsjournalismus; Evernote; Wirkungsforschung; Wissenschaftsbarometer; Audience; Media use; Perceptions of science; Qualitative method; Science communication; Segmentation analysis
Subject (DDC): 000: Generalities and science
Abstract: Scholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative detail. This study fills this gap: It delivers an in-depth description of members of four audience segments that were identified in a prior, representative survey in Switzerland. Forty-one of these survey respondents, representing different segments, were asked to note their encounters with science in smartphone-based diaries, and diary entries were discussed in qualitative follow-up interviews. Results show that the segments differ in their criteria for identifying science, expectations toward science, and their reasons to use science communication.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Published as part of the ZHAW project: Vertiefungsstudie zum "Wissenschaftsbarometer Schweiz"
Appears in collections:Publikationen Angewandte Linguistik

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