| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Space means science, unless it's about Star Wars : a qualitative assessment of science communication audience segments |
| Authors: | Koch, Carmen Saner, Mirco Schäfer, Mike Herrmann-Giovanelli, Iris Metag, Julia |
| et. al: | No |
| DOI: | 10.1177/0963662519881938 |
| Published in: | Public Understanding of Science |
| Volume(Issue): | 29 |
| Issue: | 2 |
| Page(s): | 157 |
| Pages to: | 175 |
| Issue Date: | 18-Oct-2019 |
| Publisher / Ed. Institution: | Sage |
| ISSN: | 1361-6609 0963-6625 |
| Language: | English |
| Subjects: | Wissenschaftsjournalismus; Evernote; Wirkungsforschung; Wissenschaftsbarometer; Audience; Media use; Perceptions of science; Qualitative method; Science communication; Segmentation analysis |
| Subject (DDC): | 000: Generalities and science |
| Abstract: | Scholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative detail. This study fills this gap: It delivers an in-depth description of members of four audience segments that were identified in a prior, representative survey in Switzerland. Forty-one of these survey respondents, representing different segments, were asked to note their encounters with science in smartphone-based diaries, and diary entries were discussed in qualitative follow-up interviews. Results show that the segments differ in their criteria for identifying science, expectations toward science, and their reasons to use science communication. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18546 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Published as part of the ZHAW project: | Vertiefungsstudie zum "Wissenschaftsbarometer Schweiz" |
| Appears in collections: | Publikationen Angewandte Linguistik |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.