Title: Member value and willingness to donate : the case of animal welfare
Authors : Müller, Melanie
Betzler, Diana
et. al : No
Conference details: ERNOP Conference 2019, Basel, Switzerland, 4-5 July 2019
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subject (DDC) : 306: Culture
Abstract: Since charitable donations make up a significant portion of the income of an animal welfare organization, such organizations can benefit from a better understanding of the factors influencing the amount of money donated by its members. This study examines the influence of member value on the willingness of association members to make donations. These influencing factors were collected with the help of data from a member survey conducted with a Swiss animal welfare association. The results of the multiple regression analysis show that member value significantly influences the willingness to make donations. This study demonstrates that good coordination between organizational and individual member needs can have a positive effect on donation income.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/17854
Appears in Collections:Publikationen School of Management and Law

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