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dc.contributor.authorLehmann, Ralph-
dc.contributor.authorPrandini, Markus-
dc.description.abstractPurpose: The study examines the after sales service business of Swiss manufacturing firms in China. Design/Methodology/Approach: It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. Findings: The investigated firms use a problem solving model in their after sales service business which corresponds to the existing frame conditions in China. Originality/Value: The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China.de_CH
dc.publisherAston Universityde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAfter sales servicede_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleAfter sales services in Chinade_CH
dc.typeKonferenz: Paperde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.detailsSpring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the Spring Servitization Conference : Internationalisation through Servitizationde_CH
Appears in collections:Publikationen School of Management and Law

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