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|dc.description.abstract||Purpose: The study examines the after sales service business of Swiss manufacturing firms in China. Design/Methodology/Approach: It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. Findings: The investigated firms use a problem solving model in their after sales service business which corresponds to the existing frame conditions in China. Originality/Value: The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China.||de_CH|
|dc.rights||Licence according to publishing contract||de_CH|
|dc.subject||After sales service||de_CH|
|dc.subject.ddc||658: Allgemeines Management||de_CH|
|dc.title||After sales services in China||de_CH|
|zhaw.departement||School of Management and Law||de_CH|
|zhaw.organisationalunit||International Management Institute (IMI)||de_CH|
|zhaw.conference.details||Spring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017||de_CH|
|zhaw.publication.review||Peer review (Abstract)||de_CH|
|zhaw.title.proceedings||Proceedings of the Spring Servitization Conference : Internationalisation through Servitization||de_CH|
|Appears in collections:||Publikationen School of Management and Law|
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