| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | After sales services in China |
| Autor/-in: | Lehmann, Ralph Prandini, Markus |
| et. al: | No |
| Tagungsband: | Proceedings of the Spring Servitization Conference : Internationalisation through Servitization |
| Angaben zur Konferenz: | Spring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | Aston University |
| Verlag / Hrsg. Institution: | Birmingham |
| Sprache: | Englisch |
| Schlagwörter: | After sales service |
| Fachgebiet (DDC): | 658: Allgemeines Management |
| Zusammenfassung: | Purpose: The study examines the after sales service business of Swiss manufacturing firms in China. Design/Methodology/Approach: It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. Findings: The investigated firms use a problem solving model in their after sales service business which corresponds to the existing frame conditions in China. Originality/Value: The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17617 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Lehmann, R., & Prandini, M. (2017). After sales services in China. Proceedings of the Spring Servitization Conference : Internationalisation through Servitization.
Lehmann, R. and Prandini, M. (2017) ‘After sales services in China’, in Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Birmingham: Aston University.
R. Lehmann and M. Prandini, “After sales services in China,” in Proceedings of the Spring Servitization Conference : Internationalisation through Servitization, 2017.
LEHMANN, Ralph und Markus PRANDINI, 2017. After sales services in China. In: Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Conference paper. Birmingham: Aston University. 2017
Lehmann, Ralph, and Markus Prandini. 2017. “After Sales Services in China.” Conference paper. In Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Birmingham: Aston University.
Lehmann, Ralph, and Markus Prandini. “After Sales Services in China.” Proceedings of the Spring Servitization Conference : Internationalisation through Servitization, Aston University, 2017.
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