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Title: Forschungskooperation Wirkung von Briefpost
Authors : Hannich, Frank
Müller, Salome
Extent : 36
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2013
License (according to publishing contract) : CC BY 4.0: Attribution 4.0 International
Language : German
Subjects : Wirkung Briefpost; Mailings; Kontakthäufigkeit; Kundenbeziehung
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working paper – expertise – study
DOI : 10.21256/zhaw-3259
Appears in Collections:Marketing

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