Title: Keeping up with the Joneses : examining community-level collaborative and competitive game mechanics to enhance houshold electricity-saving behaviour
Authors : Wemyss, Devon
Castri, Roberta
De Luca, Vanessa
Cellina, Francesca
Frick, Vivian
Lobsiger-Kägi, Evelyn
Gabani Bianchi, Pamela
Hertach, Christian
Kuehn, Tobias
Carabias, Vincente
Conference details: 4th European Conference on Behaviour and Energy Efficiency, Coimbra, Portugal, 8-9 September 2016
Issue Date: 2016
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Gamification; Intervention; Community-level; Electricity-saving behaviour; Household; Smart metering
Subject (DDC) : 150: Psychology
333.7: Land, recreational areas and energy
Abstract: To test the effectiveness of competitive and collaborative settings on engaging households, a mobile app, called Social Power, was developed to provide electricity meter feedback in two gamified environments. The project aims at stimulating social engagement and promoting behavioural change to save electricity at the household level by forming Teams of neighbours in two Swiss cities. The household participants are assigned to one of two teams: either a collaborative team where citizens in the same city try to reach a fixed, collective 10% electricity savings target together, or a competitive team which tries to save the most electricity in comparison to the other city.
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/16631
Appears in Collections:Publikationen School of Management and Law

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