| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Understanding why manufacturer fail to servitize : evidence from Swiss SMEs |
| Authors: | Oschmann, George Scherrer, Maike |
| Conference details: | 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011 |
| Issue Date: | 2011 |
| Language: | English |
| Subjects: | SME; Swiss; Manufacturer; Servitize |
| Subject (DDC): | 658.5: Production management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16164 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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