| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Understanding why manufacturer fail to servitize : evidence from Swiss SMEs |
| Authors: | Oschmann, George Scherrer, Maike |
| Conference details: | 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011 |
| Issue Date: | 2011 |
| Language: | English |
| Subjects: | SME; Swiss; Manufacturer; Servitize |
| Subject (DDC): | 658.5: Production management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16164 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Oschmann, G., & Scherrer, M. (2011). Understanding why manufacturer fail to servitize : evidence from Swiss SMEs. 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011.
Oschmann, G. and Scherrer, M. (2011) ‘Understanding why manufacturer fail to servitize : evidence from Swiss SMEs’, in 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011.
G. Oschmann and M. Scherrer, “Understanding why manufacturer fail to servitize : evidence from Swiss SMEs,” in 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011, 2011.
OSCHMANN, George und Maike SCHERRER, 2011. Understanding why manufacturer fail to servitize : evidence from Swiss SMEs. In: 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011. Conference presentation. 2011
Oschmann, George, and Maike Scherrer. 2011. “Understanding Why Manufacturer Fail to Servitize : Evidence from Swiss SMEs.” Conference presentation. In 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011.
Oschmann, George, and Maike Scherrer. “Understanding Why Manufacturer Fail to Servitize : Evidence from Swiss SMEs.” 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011, 2011.
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