Publication type: Conference other
Type of review: Not specified
Title: Understanding why manufacturer fail to servitize : evidence from Swiss SMEs
Authors: Oschmann, George
Scherrer, Maike
Conference details: 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011
Issue Date: 2011
Language: English
Subjects: SME; Swiss; Manufacturer; Servitize
Subject (DDC): 658.5: Production management
URI: https://digitalcollection.zhaw.ch/handle/11475/16164
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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