Publication type: Conference other
Type of review: Peer review (abstract)
Title: Loality program benefits : measurement, determinants, impact
Authors: Müller, Steffen
Pietrzyk, Sabine
Conference details: 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004
Issue Date: 2004
Language: English
Subjects: Loyalty Program; LISREL
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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