|Publication type:||Conference other|
|Type of review:||Peer review (abstract)|
|Title:||Loality program benefits : measurement, determinants, impact|
|Conference details:||33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004|
|Subjects:||Loyalty Program; LISREL|
|Subject (DDC):||658.8: Marketing management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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