| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Loality program benefits : measurement, determinants, impact |
| Authors: | Müller, Steffen Pietrzyk, Sabine |
| Conference details: | 33rd European Marketing Academy Conference, Murcia, Spain, 18-21 May 2004 |
| Issue Date: | 2004 |
| Language: | English |
| Subjects: | Loyalty Program; LISREL |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16087 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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