| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Loyality programs and customer loyality : a panel data analysis |
| Autor/-in: | Müller, Steffen |
| Angaben zur Konferenz: | 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007 |
| Erscheinungsdatum: | 2007 |
| Sprache: | Englisch |
| Schlagwörter: | Customer; Data; Analysis; Loyalty |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16082 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Müller, S. (2007). Loyality programs and customer loyality : a panel data analysis. 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
Müller, S. (2007) ‘Loyality programs and customer loyality : a panel data analysis’, in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
S. Müller, “Loyality programs and customer loyality : a panel data analysis,” in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.
MÜLLER, Steffen, 2007. Loyality programs and customer loyality : a panel data analysis. In: 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007. Conference presentation. 2007
Müller, Steffen. 2007. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” Conference presentation. In 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
Müller, Steffen. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.