Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.date.accessioned | 2019-03-14T13:03:29Z | - |
| dc.date.available | 2019-03-14T13:03:29Z | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/16082 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Customer | de_CH |
| dc.subject | Data | de_CH |
| dc.subject | Analysis | de_CH |
| dc.subject | Loyalty | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Loyality programs and customer loyality : a panel data analysis | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S. (2007). Loyality programs and customer loyality : a panel data analysis. 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
Müller, S. (2007) ‘Loyality programs and customer loyality : a panel data analysis’, in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
S. Müller, “Loyality programs and customer loyality : a panel data analysis,” in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.
MÜLLER, Steffen, 2007. Loyality programs and customer loyality : a panel data analysis. In: 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007. Conference presentation. 2007
Müller, Steffen. 2007. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” Conference presentation. In 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
Müller, Steffen. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.
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