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DC FieldValueLanguage
dc.contributor.authorMüller, Steffen-
dc.date.accessioned2019-03-14T13:03:29Z-
dc.date.available2019-03-14T13:03:29Z-
dc.date.issued2007-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16082-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCustomerde_CH
dc.subjectDatade_CH
dc.subjectAnalysisde_CH
dc.subjectLoyaltyde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleLoyality programs and customer loyality : a panel data analysisde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
Appears in collections:Publikationen School of Management and Law

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