| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Implicit preference of the hourglass figure in models used for advertising |
| Autor/-in: | Hari, Jürg Rawitzer, Heike |
| Tagungsband: | Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference |
| Angaben zur Konferenz: | The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | AOM |
| Verlag / Hrsg. Institution: | Newcastle |
| ISBN: | 978-3-319-45595-2 |
| Sprache: | Englisch |
| Schlagwörter: | Marketing |
| Fachgebiet (DDC): | 659: Werbung und Öffentlichkeitsarbeit |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15930 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Hari, J., & Rawitzer, H. (2017). Implicit preference of the hourglass figure in models used for advertising. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
Hari, J. and Rawitzer, H. (2017) ‘Implicit preference of the hourglass figure in models used for advertising’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Newcastle: AOM.
J. Hari and H. Rawitzer, “Implicit preference of the hourglass figure in models used for advertising,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.
HARI, Jürg und Heike RAWITZER, 2017. Implicit preference of the hourglass figure in models used for advertising. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Newcastle: AOM. 2017. ISBN 978-3-319-45595-2
Hari, Jürg, and Heike Rawitzer. 2017. “Implicit Preference of the Hourglass Figure in Models Used for Advertising.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Newcastle: AOM.
Hari, Jürg, and Heike Rawitzer. “Implicit Preference of the Hourglass Figure in Models Used for Advertising.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, AOM, 2017.
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