Title: Implicit preference of the hourglass figure in models used for advertising
Authors : Hari, Jürg
Rawitzer, Heike
Proceedings: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Conference details: The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 04-07 July 2016
Publisher / Ed. Institution : AOM
Publisher / Ed. Institution: Newcastle
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : Marketing
Subject (DDC) : 659: Advertising and public relations
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference paper
ISBN: 978-3-319-45595-2
URI: https://digitalcollection.zhaw.ch/handle/11475/15930
Appears in Collections:Publikationen School of Management and Law

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