Publication type: Conference paper
Type of review: Peer review (abstract)
Title: The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework
Authors: Hallier Willi, Christine
Melewar, TC
Proceedings: Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world
Conference details: Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008
Issue Date: 2008
ISBN: 978-1-901085-94-5
Language: English
Subjects: Corporate image; Corporate communications; Social media
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/15660
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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