|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework|
|Authors:||Hallier Willi, Christine|
|Proceedings:||Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world|
|Conference details:||Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008|
|Subjects:||Corporate image; Corporate communications; Social media|
|Subject (DDC):||659: Advertising and public relations|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Appears in collections:||Publikationen School of Management and Law|
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