Title: The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework
Authors : Hallier Willi, Christine
Melewar, TC
Proceedings: Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world
Conference details: Academy of Marketing Annual Conference, Aberdeen, 2008
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Corporate image; Corporate communications; Social media
Subject (DDC) : 659: Advertising and public relations
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference Paper
ISBN: 978-1-901085-94-5
URI: https://digitalcollection.zhaw.ch/handle/11475/15660
Appears in Collections:Publikationen School of Management and Law

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