|Title:||The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework|
|Authors :||Hallier Willi, Christine|
|Proceedings:||Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world|
|Conference details:||Academy of Marketing Annual Conference, Aberdeen, 2008|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Abstract)|
|Subjects :||Corporate image; Corporate communications; Social media|
|Subject (DDC) :||659: Advertising and public relations|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Publication type:||Conference Paper|
|Appears in Collections:||Publikationen School of Management and Law|
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