Publication type: Book part
Type of review: Editorial review
Title: Uses of corporate blogs
Authors: Hallier, Christine
Published in: Marketing the e-Business
Editors of the parent work: Harris, Lisa
Dennis, Charles
Pages: 305
Pages to: 309
Issue Date: 2008
Series: Routledge e-business series
Publisher / Ed. Institution: Routledge
Publisher / Ed. Institution: New York
ISBN: 978-0-415-96500-2
978-0-203-93316-9
978-0-415-96501-9
Language: English
Subjects: Onlinemarketing; Blog
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/15621
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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