Title: Does it last? : long-term impacts of an app-based behavior change intervention on household electricity savings in Switzerland
Authors : Wemyss, Devon
Cellina, Francesca
Lobsiger-Kägi, Evelyn
de Luca, Vanessa
Castri, Roberta
Published in : Energy research & social science
Volume(Issue) : 47
Pages : 16
Pages to: 27
Publisher / Ed. Institution : Elsevier
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Behavior change; Energy consumption; Gamification; Long-term Impact
Subject (DDC) : 333.7: Land, recreational areas and energy
Abstract: While various approaches are shown to be effective in reducing electricity use of end consumers during an intervention, few studies continue to track participants to evaluate whether these effects last and whether the same factors are still impactful in the long term. The present paper describes results one year after a behavior change intervention, called Social Power, aimed at reducing household electricity consumption using a gamified mobile application connected to a household’s smart meter. Between February and May 2016, forty-two households in two Swiss cities were actively involved and monitored along with corresponding control group of forty households. The intervention engaged app users in a neighborhood challenge to complete electricity saving activities and realize their progress through electricity use visualization. One year after the intervention, electricity consumption was measured, and follow-up online surveys measured reported behavior and perceived injunctive norms of the participants. During the intervention, participants significantly reduced their electricity use, with respect to both historical consumption and the control groups. However, after one year it was found that the electricity savings achieved during the intervention were not maintained. In contrast, the participants reported their behavior as more efficient compared to before the intervention and still perceived the impact of the intervention in their community. This counter intuitive relation between the three measured variables is discussed, along with possible strategies to maintain the positive effects achieved in the short-term.
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Publication type: Article in scientific Journal
DOI : 10.1016/j.erss.2018.08.018
ISSN: 2214-6296
2214-6326
URI: https://digitalcollection.zhaw.ch/handle/11475/15506
Appears in Collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.