Publication type: Contribution to magazine or newspaper
Title: Trends im NDS CRM : CRM Trends durch das NDS
Authors: Troesch-Jacot, Mireille
Hafner, Nils
Published in: Organisator
Pages: 92
Issue Date: 1-Jul-2004
Publisher / Ed. Institution: Galledia
ISSN: 0473-2839
Language: German
Subjects: CRM; Integrierter Ansatz
Subject (DDC): 658.8: Marketing management
Abstract: Seit 2002 bietet die ZHW das NDS Executive Master of Marketing (CRM) an. Dabei sind viele interessante Lehrveranstaltungen und Praxisarbeiten entstanden. Grund genug, die Highlights vorzustellen.
URI: https://digitalcollection.zhaw.ch/handle/11475/13497
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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