Publication type: Contribution to magazine or newspaper
Title: Aufbruch im Marketing auf höchstem Niveau (CRM)
Authors : Troesch-Jacot, Mireille
Published in : Handbuch - Instrumente der Kommunikation
Volume(Issue) : 46
Issue Date: 2004
Publisher / Ed. Institution : Orell-Füssli
Language : German
Subjects : ZMM; CRM
Subject (DDC) : 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/13346
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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