Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Being green in a materialistic world : consequences for subjective well-being
Authors: Furchheim, Pia
Martin, Christian
Monhart, Felicitas
Pages: 97
Pages to: 102
Conference details: 7th ICAR Symposium, Almería, Spain, 9-10 November 2018
Issue Date: 2018
Publisher / Ed. Institution: International Centre of Anti-Consumption
Language: English
Subject (DDC): 
Abstract: In recent times, repeated calls of marketing action for environmental issues have been made (e.g., Kotler, 2011). These calls are also mirrored in consumer researchers’ and environmental psychologists’ attempts to encourage more sustainable behavior in individuals (e.g., Kronrod, Grinstein, & Wathieu, 2012) as well as in the emerging field of anti-consumption research. Accordingly, consumers have become more aware of the need to protect the environment and to incorporate this aspect into their daily consumption habits (National Geographic, 2014).
URI: https://digitalcollection.zhaw.ch/handle/11475/13053
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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