| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Being green in a materialistic world : consequences for subjective well-being |
| Authors: | Furchheim, Pia Martin, Christian Monhart, Felicitas |
| Pages: | 97 |
| Pages to: | 102 |
| Conference details: | 7th ICAR Symposium, Almería, Spain, 9-10 November 2018 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | International Centre of Anti-Consumption |
| Language: | English |
| Subject (DDC): | |
| Abstract: | In recent times, repeated calls of marketing action for environmental issues have been made (e.g., Kotler, 2011). These calls are also mirrored in consumer researchers’ and environmental psychologists’ attempts to encourage more sustainable behavior in individuals (e.g., Kronrod, Grinstein, & Wathieu, 2012) as well as in the emerging field of anti-consumption research. Accordingly, consumers have become more aware of the need to protect the environment and to incorporate this aspect into their daily consumption habits (National Geographic, 2014). |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/13053 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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