Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Martin, Christian | - |
| dc.contributor.author | Furchheim, Pia | - |
| dc.contributor.author | Morhart, Felicitas | - |
| dc.date.accessioned | 2018-11-16T13:20:12Z | - |
| dc.date.available | 2018-11-16T13:20:12Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/12927 | - |
| dc.description.abstract | Materialistic and green values have frequently been studied in regard to sustainable behavior. While materialistic values seem to motivate unsustainable behaviors, green values seem to be related to pro-environmental behavior. Given the importance of both values for sustainable behavior, it is surprising that they have been studied only in isolation from each other. It is therefore not clear whether some consumers might hold both value orientations simultaneously and whether and how these values interact in shaping (un)sustainable behavior. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | University of Groningen | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 60 | de_CH |
| zhaw.pages.start | 54 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Martin, C., Furchheim, P., & Morhart, F. (2017). Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations [Conference paper]. European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 54–60.
Martin, C., Furchheim, P. and Morhart, F. (2017) ‘Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations’, in European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017. University of Groningen, pp. 54–60.
C. Martin, P. Furchheim, and F. Morhart, “Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations,” in European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 2017, pp. 54–60.
MARTIN, Christian, Pia FURCHHEIM und Felicitas MORHART, 2017. Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations. In: European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017. Conference paper. University of Groningen. 2017. S. 54–60
Martin, Christian, Pia Furchheim, and Felicitas Morhart. 2017. “Introducing the Green Materialist : A Cluster Analysis of North American and Swiss Consumer Populations.” Conference paper. In European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 54–60. University of Groningen.
Martin, Christian, et al. “Introducing the Green Materialist : A Cluster Analysis of North American and Swiss Consumer Populations.” European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, University of Groningen, 2017, pp. 54–60.
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