| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations |
| Autor/-in: | Martin, Christian Furchheim, Pia Morhart, Felicitas |
| Seite(n): | 54 |
| Seiten bis: | 60 |
| Angaben zur Konferenz: | European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | University of Groningen |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Materialistic and green values have frequently been studied in regard to sustainable behavior. While materialistic values seem to motivate unsustainable behaviors, green values seem to be related to pro-environmental behavior. Given the importance of both values for sustainable behavior, it is surprising that they have been studied only in isolation from each other. It is therefore not clear whether some consumers might hold both value orientations simultaneously and whether and how these values interact in shaping (un)sustainable behavior. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12927 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Martin, C., Furchheim, P., & Morhart, F. (2017). Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations [Conference paper]. European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 54–60.
Martin, C., Furchheim, P. and Morhart, F. (2017) ‘Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations’, in European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017. University of Groningen, pp. 54–60.
C. Martin, P. Furchheim, and F. Morhart, “Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations,” in European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 2017, pp. 54–60.
MARTIN, Christian, Pia FURCHHEIM und Felicitas MORHART, 2017. Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations. In: European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017. Conference paper. University of Groningen. 2017. S. 54–60
Martin, Christian, Pia Furchheim, and Felicitas Morhart. 2017. “Introducing the Green Materialist : A Cluster Analysis of North American and Swiss Consumer Populations.” Conference paper. In European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, 54–60. University of Groningen.
Martin, Christian, et al. “Introducing the Green Materialist : A Cluster Analysis of North American and Swiss Consumer Populations.” European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017, University of Groningen, 2017, pp. 54–60.
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