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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorFurchheim, Pia-
dc.contributor.authorMartin, Christian-
dc.contributor.authorMorhart, Felicitas-
dc.date.accessioned2018-11-09T10:40:11Z-
dc.date.available2018-11-09T10:40:11Z-
dc.date.issued2018-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12719-
dc.description.abstractThe need to promote green values in our society has gained increasingly attention among researchers and public policy makers. To date, however, Western societies are still dominated by materialistic values. Values are relatively stable and are not easily changed. It is hence possible that those increasing attempts to transform materialistic consumers into green consumers have caused unintended negative side-effects. The aim of the present paper is to shed light on the existence of such a potential value conflict and to discuss consequences for consumer well-being.de_CH
dc.language.isoende_CH
dc.publisherAmerican Marketing Associationde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectGreen valuede_CH
dc.subjectMaterialismde_CH
dc.subjectValue conflictde_CH
dc.subjectWell-beingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleMaterialism versus green values : revisiting research on value conflictsde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.detailsWinter Marketing Academic Conference 2018, New Orleans, 23-25 February 2018de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume29de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedings2018 AMA Winter Academic Conference : Proceedingsde_CH
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Furchheim, P., Martin, C., & Morhart, F. (2018). Materialism versus green values : revisiting research on value conflicts [Conference presentation]. 2018 AMA Winter Academic Conference : Proceedings, 29.
Furchheim, P., Martin, C. and Morhart, F. (2018) ‘Materialism versus green values : revisiting research on value conflicts’, in 2018 AMA Winter Academic Conference : Proceedings. American Marketing Association.
P. Furchheim, C. Martin, and F. Morhart, “Materialism versus green values : revisiting research on value conflicts,” in 2018 AMA Winter Academic Conference : Proceedings, 2018, vol. 29.
FURCHHEIM, Pia, Christian MARTIN und Felicitas MORHART, 2018. Materialism versus green values : revisiting research on value conflicts. In: 2018 AMA Winter Academic Conference : Proceedings. Conference presentation. American Marketing Association. 2018
Furchheim, Pia, Christian Martin, and Felicitas Morhart. 2018. “Materialism versus Green Values : Revisiting Research on Value Conflicts.” Conference presentation. In 2018 AMA Winter Academic Conference : Proceedings. Vol. 29. American Marketing Association.
Furchheim, Pia, et al. “Materialism versus Green Values : Revisiting Research on Value Conflicts.” 2018 AMA Winter Academic Conference : Proceedings, vol. 29, American Marketing Association, 2018.


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