| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Materialism versus green values : revisiting research on value conflicts |
| Autor/-in: | Furchheim, Pia Martin, Christian Morhart, Felicitas |
| Tagungsband: | 2018 AMA Winter Academic Conference : Proceedings |
| Band(Heft): | 29 |
| Angaben zur Konferenz: | Winter Marketing Academic Conference 2018, New Orleans, 23-25 February 2018 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | American Marketing Association |
| Sprache: | Englisch |
| Schlagwörter: | Green value; Materialism; Value conflict; Well-being |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | The need to promote green values in our society has gained increasingly attention among researchers and public policy makers. To date, however, Western societies are still dominated by materialistic values. Values are relatively stable and are not easily changed. It is hence possible that those increasing attempts to transform materialistic consumers into green consumers have caused unintended negative side-effects. The aim of the present paper is to shed light on the existence of such a potential value conflict and to discuss consequences for consumer well-being. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12719 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Furchheim, P., Martin, C., & Morhart, F. (2018). Materialism versus green values : revisiting research on value conflicts [Conference presentation]. 2018 AMA Winter Academic Conference : Proceedings, 29.
Furchheim, P., Martin, C. and Morhart, F. (2018) ‘Materialism versus green values : revisiting research on value conflicts’, in 2018 AMA Winter Academic Conference : Proceedings. American Marketing Association.
P. Furchheim, C. Martin, and F. Morhart, “Materialism versus green values : revisiting research on value conflicts,” in 2018 AMA Winter Academic Conference : Proceedings, 2018, vol. 29.
FURCHHEIM, Pia, Christian MARTIN und Felicitas MORHART, 2018. Materialism versus green values : revisiting research on value conflicts. In: 2018 AMA Winter Academic Conference : Proceedings. Conference presentation. American Marketing Association. 2018
Furchheim, Pia, Christian Martin, and Felicitas Morhart. 2018. “Materialism versus Green Values : Revisiting Research on Value Conflicts.” Conference presentation. In 2018 AMA Winter Academic Conference : Proceedings. Vol. 29. American Marketing Association.
Furchheim, Pia, et al. “Materialism versus Green Values : Revisiting Research on Value Conflicts.” 2018 AMA Winter Academic Conference : Proceedings, vol. 29, American Marketing Association, 2018.
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