| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | The rise of independent niche luxury brands in the era of masstige |
| Autor/-in: | Duma, Fabio Gadgil, Maya |
| Angaben zur Konferenz: | Monaco Symposium on Luxury, Monaco, 12-13 April 2018 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | INSEEC U. |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Luxury has become common, ubiquitous, mundane. Even those who cannot afford it become tired of looking through the keyhole of mass and social media. Chances are that the new luxury will take other forms: The future of luxury might not lie in multiplication (as in the past), but in the reduction, not in the accumulation, but in the avoidance. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12714 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Duma, F., & Gadgil, M. (2018). The rise of independent niche luxury brands in the era of masstige. Monaco Symposium on Luxury, Monaco, 12-13 April 2018.
Duma, F. and Gadgil, M. (2018) ‘The rise of independent niche luxury brands in the era of masstige’, in Monaco Symposium on Luxury, Monaco, 12-13 April 2018. INSEEC U.
F. Duma and M. Gadgil, “The rise of independent niche luxury brands in the era of masstige,” in Monaco Symposium on Luxury, Monaco, 12-13 April 2018, 2018.
DUMA, Fabio und Maya GADGIL, 2018. The rise of independent niche luxury brands in the era of masstige. In: Monaco Symposium on Luxury, Monaco, 12-13 April 2018. Conference presentation. INSEEC U. 2018
Duma, Fabio, and Maya Gadgil. 2018. “The Rise of Independent Niche Luxury Brands in the Era of Masstige.” Conference presentation. In Monaco Symposium on Luxury, Monaco, 12-13 April 2018. INSEEC U.
Duma, Fabio, and Maya Gadgil. “The Rise of Independent Niche Luxury Brands in the Era of Masstige.” Monaco Symposium on Luxury, Monaco, 12-13 April 2018, INSEEC U., 2018.
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