Publication type: Book part
Type of review: Editorial review
Title: Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks
Authors: Albrecht, Steffen
Lübcke, Maren
Malsch, Thomas
Schlieder, Christoph
DOI: 10.1007/11594116_13
Published in: Socionics
Editors of the parent work: Fischer, Klaus
Florian, Michael
Malsch, Thomas
Page(s): 242
Pages to: 262
Issue Date: 2005
Series: Lecture Notes in Computer Science
Publisher / Ed. Institution: Springer
Publisher / Ed. Institution: Berlin
Language: German
Subjects: Social network analysis; Communication; Internet; Modelling
Subject (DDC): 302: Social interaction
Abstract: Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network Analysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising issues of downscaling as well.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Center for Innovative Teaching and Learning (ZID)
Appears in collections:Publikationen School of Management and Law

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