Title: Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks
Authors : Albrecht, Steffen
Lübcke, Maren
Malsch, Thomas
Schlieder, Christoph
Published in : Socionics
Pages : 242
Pages to: 262
Editors of the parent work: Fischer, Klaus
Florian, Michael
Malsch, Thomas
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Berlin
Issue Date: 2005
License (according to publishing contract) : Licence according to publishing contract
Series : Lecture Notes in Computer Science
Type of review: Editorial review
Language : German
Subjects : Social network analysis; Communication; Internet; Modelling
Subject (DDC) : 302: Social interaction
Abstract: Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network Anal- ysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising issues of downscaling as well.
Departement: School of Management and Law
Organisational Unit: Center for Innovative Teaching and Learning (ZID)
Publication type: Book Part
DOI : 10.1007/11594116_13
URI: https://digitalcollection.zhaw.ch/handle/11475/12711
Appears in Collections:Publikationen School of Management and Law

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